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The advertising and marketing efforts tap sponsorships, promotions, television, print and online--not only to educate consumers on Sharp's role in LCD TVs, but solar energy systems, too. Sharp has developed solar panels for farms, homes and satellites for more than 45 years.
"When consumers go to their dealer for solar panels, we want them to think about the same Sharp Aquos TVs they have in their home," says Neal Lattner, senior marketing director for the Sharp marketing and communications group.
The campaign designed by Lowe Worldwide, an Interpublic Group company, took four months to build. The message speaks to adults ages 25 to 54 who earn more than $75,000 annually. These well-educated homeowners are curious, and want the best technologies developed by innovative brands.
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