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SolarBridge appoints Craig Lawrence as VP of marketing

Craig Lawrence was named SolarBridge Technologies’ new vice president of marketing; a role which will see him responsible for strategic marketing, product management and marketing, and marketing communications for the company’s power electronic solutions. Lawrence joins SolarBridge with over 20 years of experience in product development, marketing and general management, most recently serving as VP of products and GM of SunEdison’s residential and light commercial business unit.

“Lawrence brings a wealth of industry experience to SolarBridge,” said Ron Van Dell, president and CEO of SolarBridge. “His expertise and understanding of the solar value chain from the investor’s perspective all the way to the end customer will be invaluable as SolarBridge continues to grow.”

Lawrence is credited with leading the energy practice division at IDEO, a design and innovation firm specializing in product design, engineering and marketing services to renewable energy companies and utilities. He additionally served as a principal at Accel Partners, a venture capital firm in the Silicon Valley. Lawrence received his BS in mechanical engineering from the University of Texas at Austin and his MS and PhD in mechanical engineering from Stanford University.

Publications

  • Photovoltaics International 27th Edition

    Now that the PV industry has unquestionably entered a new growth phase, all eyes are on which technologies will win through into the mainstream of PV manufacturing. PERC, n-type, p-type bifacial, heterojunction – all have become familiar terms in the ever-growing constellation of solar cell technologies. The question is which will offer manufacturers what they are looking for in improving efficiencies and cutting costs.

  • Manufacturing The Solar Future: The 2014 Production Annual

    Although the past few years have proved extremely testing for PV equipment manufacturers, falling module prices have driven solar end-market demand to previously unseen levels. That demand is now starting to be felt by manufacturers, to the extent that leading companies are starting to talk about serious capacity expansions later this year and into 2015. This means that the next 12 months will be a critical period if companies throughout the supply chain are to take full advantage of the PV industry’s next growth phase.

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