Craig Lawrence was named SolarBridge Technologies’ new vice president of marketing; a role which will see him responsible for strategic marketing, product management and marketing, and marketing communications for the company’s power electronic solutions. Lawrence joins SolarBridge with over 20 years of experience in product development, marketing and general management, most recently serving as VP of products and GM of SunEdison’s residential and light commercial business unit.

“Lawrence brings a wealth of industry experience to SolarBridge,” said Ron Van Dell, president and CEO of SolarBridge. “His expertise and understanding of the solar value chain from the investor’s perspective all the way to the end customer will be invaluable as SolarBridge continues to grow.”

Lawrence is credited with leading the energy practice division at IDEO, a design and innovation firm specializing in product design, engineering and marketing services to renewable energy companies and utilities. He additionally served as a principal at Accel Partners, a venture capital firm in the Silicon Valley. Lawrence received his BS in mechanical engineering from the University of Texas at Austin and his MS and PhD in mechanical engineering from Stanford University.