Canadian Solar has joined the ranks of Mage and Yingli Solar by adding two German league soccer teams to its sponsorship list. Canadian Solar is well known for sponsoring professional sports teams in the US such as the New York Yankees and San Francisco Giants, but with the addition of Hannover 96 and 1.FC Nuremberg, the company is looking forward to spreading their presence in the German soccer leagues.
The official sponsorship will begin for the 2011-2012 season and continue through the 2013-2014 season. Canadian Solar will benefit with marketing, hospitality and advertising privileges from the sponsorship deal and will have its logo displayed on the stadium signage, interview boards, official team photo and advertising spaces at top league home games.
“Soccer is one the world's most dynamic and most popular sports. The sport is clearly number one in Germany, which guarantees high visibility for our brand. Canadian Solar is active in the north and in the south of Germany, and we are proud to be associated with two leading professional teams representing both parts of the country,” said Dr. Shawn Qu, chairman and CEO of Canadian Solar.