Evergreen Solar has made two promotions, naming Peter Rusch (pictured at left) as VP of sales for Europe, Africa and the Middle East, and Thomas Hoffman as the director of sales for Europe. In a newly created position, Rusch (who was director of sales for Europe) will oversee market development, sales strategy, and implementation in the three key regions of Europe, Africa and the Middle East. Hoffman will be tasked with continuing to expand the company’s sales footprint in key European countries, including Germany, Italy, France, and Spain.
An 11-year veteran of the solar industry, Rusch joined Evergreen Solar in 2002. He previously worked as an export manager at Solon before becoming an executive at Solarbiss Energietechnik.
He is a graduate of Bayreuth University and received his master’s degree from Ashcroft International Business Center in Cambridge, UK.
Hoffman began his career in the solar industry in 2003 with Shell Solar and joined Evergreen Solar in 2007, where he most recently served as the senior key account manager for Germany.
“Peter Rusch has helped Evergreen Solar significantly grow its presence and market share in Germany and southern Europe since joining the company,” said Richard M. Feldt, chairman/CEO/president. “The European region represents the majority of our overall sales. Under Peter’s leadership, we are well positioned to take Evergreen Solar to the next level in the European market and beyond.”
“During the coming year we will continue to expand our sales efforts within continental Europe while also entering both the Middle East and Africa,” added Scott Gish, VP of sales and marketing. “Peter’s experience within the solar industry and these specific markets makes him the ideal person to drive Evergreen Solar’s growth in these key regions.”