Solar Frontier Americas has welcomed Gregory Ashley as the new vice president and chief operating officer for its American operations. He will oversee sales and marketing in North and South America and will be responsible for commercializing Solar Frontier’s CIS thin-film solar PV technology.
“Greg brings nearly 30 years of experience in the energy sector and will be invaluable to Solar Frontier’s emergence in the North American and South American markets,” said Brooks Herring, executive officer of international business at Solar Frontier K.K. “With his expertise in solar energy systems, smart grid development and energy efficiency, Greg was our top choice to help bring to market the most bankable PV technology yet available to customers across the continents.”
Ashley was formally president of the US Division for Canadian Solar. His position at the company saw him responsible for US sales and marketing while supporting the growth of emerging global markets.
“Solar Frontier’s highly sustainable PV technology is extremely well positioned in the critical ratio of cost versus efficiency,” said Ashley. “We will be able to meet demand competitively when our third plant comes online in 2011 at 900 MW. It will be the largest solar panel manufacturing facility in the world. My immediate focus is on building a top-notch operations team, which will be headquartered here in Santa Clara, Calif.”