After its annus horribilis in 2013, Chinese module manufacturer Wuxi Suntech has said it is preparing to re-enter the US solar market.
The former manufacturing arm of Suntech, which was bought last year by Shunfeng following the spectacular collapse of the Suntech empire, is attending Intersolar North America, which got underway in San Francisco yesterday.
Since the acquisition by Shunfeng, the new-look Wuxi Suntech, which will continue to produce modules under the Suntech name, has been on a drive to re-establish its tarnished brand under the leadership of new chief executive Eric Luo.
“Intersolar is the perfect venue to let our US customers know that Suntech is here and we are stronger than ever,” said Luo. “Our recent acquisition by Shunfeng has given us the strongest financial footing in the solar industry with nearly zero debt.”
As part of its strategy the company revealed recently that it is in advanced talks to acquire a number of other companies within the PV value chain, with a view to becoming an integrated clean energy provider.
It is also looking to expand into new project development markets, with the UK among the company’s early targets.
Now Suntech has said it is also strengthening its position in the US by expanding sales, marketing and services teams to capitalise on the country's growing solar market.
“The US solar market is strong with plenty of room for growth; 74% of all new energy generation in the US in the first quarter of 2014 came from solar energy,” said Luo. “Additionally, the US Environmental Protection Agency's ambitious Clean Power Plan will affect all methods of financing around solar projects, providing a great opportunity to allow more solar work in the US marketplace.”
Suntech will be at Booth 7333 at Intersolar North America.