Business and technology association, the International Photovoltaic Equipment Association (IPVEA), has been renamed SOLARUNITED, as part of a wider rebranding and repurposing exercise.
IPVEA members held an extraordinary general meeting on Thursday at the EU PVSEC upstream solar technology show in Amsterdam, at which an apparently unanimous decision was taken to approve the rebranding and also a “new vision” for the non-profit.
With the re-launch, the association’s remit has been expanded in an attempt to appeal to a greater proportion of the solar industry value chain and its associated industries. This will include adding a wider range of stakeholders from electricity networks, such as utilities and transmission system operators, and participants from the growing energy storage sector.
SOLARUNITED’s managing director, Bryan Ekus, who founded IPVEA in 2008, said that the new organisation provided a “non-competitive environment for all national and regional organisations that have not collaborated yet in an official way”. The association, with its new name that has the faint ring of a corporate soccer team, is looking for new members, to be admitted on recommendations from the existing membership.
Ekus is also one of the founders of the International Battery and Energy Storage Alliance (IBESA), which was launched in 2013 by IPVEA in conjunction with Germany-based EU PD Research.