On the back of the introduction of attractive feed-in-tariffs in the Japanese market in July 2012, JA Solar has announced that it has established an office in Tokyo, Japan, in order to provide marketing and sales support as well as technical support services to its Japan-based customers.
The Japanese market has been attracting significant solar investments in recent months and with the FiT now in place, the market is expecting a boom in investments. According to independent research firm Solarbuzz, the Japanese PV market is expected to grow 64% year-on-year in 2012 to 2.05 GW.
JA Solar, a key player in the solar products manufacturing sector, has established a strong presence in Japan. In the first quarter of its financial year, the company marked a record quarterly shipment to Japan making it one of the top suppliers to the country. In the light of this, the new office has been set up in order to help drive its continued growth in the market.
Dr. Peng Fang, CEO of JA Solar, stated, “Japanese customers have stringent demands in terms of product quality and efficiency and trust JA Solar to meet their exacting requirements. We have established excellent relationships with prominent Japanese partners that provide us with access to the fast-growing rooftop and megawatt-scale solar farm markets. Our local office will bring us closer to our partners in Japan and ensure that we can provide them with the services and support they need to grow their businesses.”
This was reiterated earlier in June 2012 during its 1Q financial results conference call, when Dr. Fang revealed that its partnerships with local distributors and OEMs were flourishing and that its products had gained widespread acceptance in a relatively short period of time among Japanese clients who demand high quality products.