JinkoSolar chosen as chief sponsor for Valencia Club de Futbol

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JinkoSolar’s branding will be visible across European television screens as the company has secured a sponsorship of Valencia Club de Futbol (CF), one of the top three Spanish teams. The sponsorship deal will kick off at the Copa del Rey semi-final match against FC Barcelona, to be held in Valencia CF's home stadium, Estadio Mestalla. Jinko’s logo will be placed on the team shirts and will be seen by the over 50,000 spectators attending the match as well as myriad television viewers.

“It is a pleasure to work with Valencia CF, an organization that shares the same passion and dedication to their craft as we do at JinkoSolar,” said JinkoSolar’s chief marketing officer Arturo Herrero. “As we continue to look for avenues to highlight the vast benefits of solar, Valencia CF offers the perfect arena to do just that. Our partnership with Valencia CF serves our overall purpose of continuing to promote the widespread adoption of solar energy in Spain and across Europe.”

According to online sports magazine SportsPro, Spanish newspaper AS cited the company as having made a commitment of €1.4 million (US$1.84 million) out of a potential annual figure of €3.5 million, although other sources suggest that Jinko and Valencia CF are looking into the possibility of establishing a longer term deal. Such a deal could include Jinko Solar's acting as a sustainability consultant in the construction of Valencia's new stadium.

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