Mage Solar has strengthened its ties with German football club SC Freiburg by acquiring the naming rights for its home ground. Although the re-christening was only announced on Thursday, the Bundesliga club’s 24,000 capacity Dreisamstadion has been officially known as the Mage Solar stadium since August.
The agreement is part of Mage’s long-term premium partnership deal with the Freiburg, which was brokered by the sports marketing firms, Pilot Sport of Munich and Infront Sports and Media.
“It is important for us to support SC Freiburg and its work in various respects,” said Mage’s CEO, Dr. Markus Feil. “In order to invigorate our partnership, we are jointly developing long-term concepts – the re-naming of the stadium emphasises this and marks the next logical step within the framework of this strategic partnership.”
“With the name change SC Freiburg puts its willingness to make a contribution to the energy turnaround as a German national league club on record once again,” added Freiburg treasurer Dr. Heinrich Breit. “On account of its ecological commitment, SC Freiburg has already been playing in a solar stadium since the 1990s, therefore it is even more gratifying that this will be reflected in the stadium's name.”
Freiburg, who currently sit in 17th place in the Bundesliga table, are one of an ever-growing number of major football clubs and organisations to have turned to solar for sponsorship. Among their number are German giants Bayern Munich and Borussia Dortmund, the Premier League duo of Bolton Wanderers and Fulham and Fifa, which has enlisted Yingli Green as an official World Cup sponsor.