Another PV company has jumped on the sports team sponsorship bandwagon, as Mage Solar has signed a long-term premium partnership deal with German Bundesliga side SC Freiburg. Mage Solar said the goal of the agreement is the sustainable continuing development and establishment of its photovoltaic brand in public.
Pilot Sport of Munich, a sports marketing firm, acted as facilitator and service provider for Mage and negotiated on the solar company’s behalf with Infront Sports and Media, the marketing partner for the football club.
Other solar companies partnering with Bundesliga teams include Yingli Green with powerhouse Bayern Munich, Q-Cells with defending champions Borussia Dortmund, Jinko Solar with Bayer Leverkusen, and Suntech with 1899 Hoffenheim. The first sponsorship between a PV firm and a German side, SolarWorld with Cologne, kicked off in 2009.
“SC Freiburg is the ideal partner club for us as a supplier of photovoltaic system components,” explains Markus Feil, CEO of Mage Solar AG. “A sustainable traditional club with environmental commitment – home to Freiburg, the ‘Green City’ with exemplary character and the most hours of sunshine in Germany—an image that fits well with us and our industry.”
“In Mage Solar AG, we have a premium sponsor who stands for solid and sustainable economic management, just as our club does,” said Fritz Keller, chairman of SC Freiburg. “We are proud of the long-planned partnership with an international company, which is also in line with our philosophy with which we have gone our own way in Freiburg for many years.”
SC Freiburg finished ninth last year, placing it in the middle of the Bundesliga table, and has begun the new season with a draw and a loss, the latter coming at home over the weekend, 1-2 to Manz, after the Mage agreement was announced.