Solar microinverter company Enphase Energy has tapped ex-Google exec Bill Rossi to be its chief marketing officer. Rossi’s appointment comes as Enphase prepares to expand into new segments of the U.S. solar market, as well as new geographic regions worldwide.
Before joining Enphase Energy, Rossi led Google’s marketing efforts for Google Apps, and he also previously served as CEO of Greenfield Networks, which was later acquired by Cisco. Before that, he was VP/GM of the wireless networking business unit at Cisco.
“Bill is a strong leader who will play a key role in building our organization for the next phase of growth,” said Paul Nahi, CEO of Enphase. “His mix of experience in high-growth hardware and software industries, and proven ability to execute in fast-paced, diverse environments is exactly what we need to support our ambitious plans.”
“Enphase is changing the solar industry with its microinverters, having gained double-digit market share in just two short years,” said Rossi. “The recent announcement of our next-generation microinverter platform is evidence of our rapid technology innovation and aggressive strategy for making microinverters the clear choice for solar installers worldwide.”