Phoenix Solar expands U.S. focus with the formation of California-based PV subsidiary

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Phoenix Solar has completed its move into the U.S. photovoltaic energy market, with the formation of the wholly owned subsidiary Phoenix Solar Systems, which has been created under U.S. law and headquartered in Northern California at the Bishop Ranch Business Park located in San Ramon, near San Francisco. The office is expected to be fully operational beginning Sept. 1.

The subsidiary will build up its operations on the platform of Phoenix Solar’s engineering, supply chain, construction, commissioning, and operations and maintenance competencies in order to offer large-scale PV power plant solutions to commercial and larger-scale project developers, independent power producers, and utility customers. The company plans to expand into other high potential markets in the U.S., targeting East Coast and Southwestern states.

As part of this move, Paul Caudill has been appointed CEO and president of the subsidiary. Caudill comes to Phoenix Solar from SunPower, where he served as the company’s head of global systems operations.

Peter Beucke has also joined Phoenix Solar Systems as COO. Beucke was previously responsible for the design and implementation of large-scale PV power plants in the U.S. and Europe as director of global design and engineering services at SunPower.

“The United States represents a rapidly growing market for solar energy. Starting with installation of approximately 140MWp in 2006, the U.S. market grew to installations of nearly 485MWp in 2009. Industry research analysts forecast market growth could rise to 850MWp in 2010. In the nearer future, the U.S. market is expected to replace Germany as the world’s largest photovoltaic market,” said Caudill.

“We are delighted to be entering the promising U.S. market backed by the experience of Paul Caudill and Peter Beucke,” said Andreas Hänel, CEO of Phoenix Solar. “Since its founding in 1999, Phoenix Solar has gained more than 600MW worth of experience in international project and trading. Following its start-up phase, which is likely to last until 2011, our U.S. subsidiary is expected to make a major contribution to the revenues of the Phoenix Solar Group.”

California dominates the U.S. PV market, with a market share of 54% in 2009. The state is aiming for 33% of its energy to be provided by renewable energy sources by 2020.

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