Solar and energy industry vet Gregory Ashley has joined Solar Frontier Americas as VP and COO for the thin-film PV company’s pan-American operations. He will oversee sales and marketing for Solar Frontier in North and South America and will be responsible for commercializing the Tokyo-based firm’s copper-indium-selenide (CIS) technology in those markets.
He comes to Solar Frontier Americas from Canadian Solar, where he held the position of president, U.S. division, and was responsible for sales and marketing and supporting the growth of emerging global markets. Previously, Ashley was senior manager of strategic business development at SunEdison.
“Greg brings nearly 30 years of experience in the energy sector and will be invaluable to Solar Frontier’s emergence in the North American and South American markets,” said Brooks Herring, executive officer of international business at parent company Solar Frontier K.K. “With his expertise in solar energy systems, smart grid development, and energy efficiency, Greg was our top choice to help bring to market the most bankable PV technology yet available to customers across the continents.”
Ashley believes that “Solar Frontier’s highly sustainable PV technology is extremely well positioned in the critical ratio of cost versus efficiency. We will be able to meet demand competitively when our third plant (said to be the largest PV panel manufacturing facility in the world) comes online in 2011 at 900MW.”
“My immediate focus is on building a top-notch operations team, which will be headquartered in Santa Clara, CA,” he said.