In an attempt to make solar power more readily available to homeowners, SolarCity has partnered with cable TV provider DIRECTV.
DIRECTV technicians will offer SolarCity’s electricity services when they visit homes, advertising it as a way to use solar electricity and spend less on their utility bills. According to SolarCity, there will be no upfront cost. DIRECTV has 37 million customers in the US and Latin America.
DIRECTV claims to be committed to sustainable energy and has a goal to reduce its carbon emissions 40%, and its customers’ carbon emissions by one million metric tonnes by 2020. Their 1MW solar plant in Long Beach is anticipated to produce enough energy for over 1,400 homes for a year, according to DIRECTV. The company hopes it will have a significant environmental impact.
SolarCity hopes to provide a cheaper and more accessible method of solar energy for homeowners in major cities.
SolarCity had also tried to expand its markets through a US$120 million deal acquiring Paramount Solar in 2013.