Continuing its efforts to re-group and capitalize on the financial balance-sheet problems of its rivals, Hanwha SolarOne has struck a deal with one of the largest PV distributors in the US, AEE Solar, to supply its HSL60 Poly modules to its distribution network from October 2012 onwards. Shipments to North America, including the US, represented only 7% of Hanwha Solar’s second quarter shipments.
“Expanding our presence in the North America residential market is a key growth strategy for Hanwha Solar,” said Mark Bronez, president of Hanwha SolarOne North America. “We are partnering with AEE Solar because of its proven commitment to excellence and reputation as one of the most trusted companies in solar.”
Gregg Fisher, vice president and general manager for AEE Solar said that the decision to offer Hanwha Solar’s HSL60 Poly module was based on the training and support offered to the distributor’s customers and the “right balance of price and quality to meet the demands of the market.”
Hanwha SolarOne is also using SPI 2012 to expand its product offering on multiple fronts to the North American market. The company said that its SunBank system, which was jointly developed by Hanwha Solar and Silent Power, integrates its PV panels with the Silent Power distributed energy storage device to offer a complete solar power and energy storage system.
Hanwha Solar and Silent Power formed a strategic partnership in 2012 with a US$8 million investment led by the Hanwha Group. The Silent Power energy storage system is said to already be in use by a number of utilities, including Southern California Edison, San Diego Gas & Electric (SDG&E), Sacramento Municipal Utility District (SMUD), NV Energy, FirstEnergy, the National rural Electric Cooperative Association (NRECA) and Wright Hennepin Energy, to provide utility on the aggregate demand response base and power to the grid during peak demand times.
The company is also showcasing new products to the North American market, including the OptiMax solar module and the OptiMax Wave, which was claimed to be optimized for the commercial rooftop market.
“The next generation of solar PV systems will be highly efficient, flexible and reliable. Hanwha Solar and its partners are on the vanguard of this evolution,” said Mark Bronez, president of Hanwha SolarOne North America. “Faced with tremendous pricing pressures, solar companies must differentiate with innovative products that maximize value for customers,” added Bronez in a statement.