Trina Solar gears up to sponsor the Dempsey Racing Team

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Continuing its brand-awareness operation, Trina Solar has become a sponsor of the Dempsey Racing Team. The two organizations will work together through the sponsorship and promotion of actor Patrick Dempsey and the other drivers as solar ambassadors, who make event appearances, including the Indianapolis 500 (Indy 500). Trina’s logo branding will appear on the engine cover of the Dallara/Honda.

Trina has also become an associate sponsor of the Sam Schmidt Motorsports, the Centennial Indy 500 Pole winning car of Alex Tagliani, and the car of fourth position starter, Townsend Bell.

“We are delighted to announce this collaboration with Dempsey Racing and to have their drivers as our solar ambassadors,” said Robert Muhn, senior director of sales (Americas). “This alliance, in conjunction with our charity projects, will bring solar to the general public in the US and around the world. Trina Solar and Dempsey Racing look forward to a long and successful relationship.”

“The 2011 season has already been a fantastic year for Dempsey Racing, and it continues to get better as we join with Trina Solar in the pursuit of excellence on and off the track,” Dempsey said. “The future of our sport and our world lies in clean, renewable energy, and we’ve been looking for partners who can help [us] actively promote these technologies on a worldwide scale.  We are excited to be allied with Trina Solar.”

Trina Solar remains committed to a two-car team in Formula One.

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