Trina Solar has established its European regional headquarters in Zurich, Switzerland, which commenced initial operations as of January 2010.
The company has made this change in a bid to strengthen its presence in Europe and to meet the growing needs of its customer base in the area. Trina Solar gain greater proximity to key established solar markets, allow additional logistical support and provide enhanced service to the company’s strategic partners and customers.
“We are proud to establish our EU headquarters, a crucial milestone in realizing one of Trina Solar’s goals to globalize its operations, deepen customer relations and expand brand recognition across key European markets,” said Jifan Gao, chairman and CEO of Trina Solar. “We are confident that our strategy to centralize regional operations and broaden the level of service offered in Europe will play a critical role in the growth of our European business in the years to come.”