When In Rome: Sidestepping the obstacles of the Italian PV market

Share on facebook
Share on twitter
Share on linkedin
Share on reddit
Share on email

With the photovoltaic market steadily growing throughout the world, key countries like Germany, Spain, and Asia are looking to expand their PV businesses. In hopes of stepping outside their country borders, PV companies have teamed up with businesses in places like the U.S., U.K., and various European nations to keep up with the growth of the market.

A significant up and coming player in the photovoltaic industry is Italy, which has been recognized as a capable leader. International PV companies have tried with sometimes unsuccessful attempts to build a project in Italy, but have found it to be harder than they formerly anticipated.

With the Italian PV market’s feed-in tariff secure up to the end of 2010 and the creation of more photovoltaic plants, Italy has found itself entertaining offers from international PV companies.

Unfortunately for Italy, the proposals are not to sell products to Italy, but rather embark with their own projects on Italian soil; a concept Italy is not keen about. With approximately 90 percent of the modules being imported from Germany and Asia, and Italy still being rather new to the PV industry, a dance of compromise has to be performed so that both the domestic and international parties can get what they want.

Problems that international PV businesses might encounter in Italy include impeded grid connection or regional authorization procedures at a deadlock, reported market participants in a recent survey for the study, “The Italian Photovoltaic Market 2008-Overcoming Obstacles.”

So how does one go about completing a project in Italy without being entangled in red tape?

Anne Gassen, Project Manager of the market study published by EuPD Research with the support of the Italian photovoltaic association Assosolare, had a suggestion, “It is important not to ignore aspects such as mentality and unwritten rules, because it is exactly those things which have a significant influence on the market. An example: Many experts pointed out that before starting a project of a certain size, key local persons should be involved in order to create a good attitude towards the project. Simply going the correct bureaucratic route can be much more difficult. The recipe for success in Italy is a comprehensive understanding not only of the written, but also the unwritten laws, especially local peculiarities.”

So it seems that in business dealings, like family holidays, researching, respecting, and following the local Italian customs will give the international PV company a completed project and Italy the power to still be involved, while coming ever closer to its aspired position as a leading country in the photovoltaic industry.

25 May 2022
Transforming the Canadian energy market. Solar & Storage Canada will focus on fostering and expanding the solar and energy storage market in Canada. Co-located with f-cell Canada.
14 June 2022
Join us in Napa to unlock the key to reliable PV module supply to the U.S. market in 2022 & 2023. We'll also be gathering the main players in the US solar market for some wine tasting!
19 July 2022
As New South Wales is gearing up to become a renewable energy superpower, an exciting clean energy event is coming to Sydney. Energy Next is a free-to-attend industry event focusing on the latest renewable energy and energy management technologies, which will be held from 19-20 July 2022 at the ICC Sydney in Darling Harbour. Organised by the same people behind the country’s largest clean energy event, All-Energy Australia, Energy Next will bring a quality exhibition and technical session series to NSW. Energy Next will also host the Clean Energy Council’s Solar Masterclass with a program developed for solar designers and installers. Across two days, Energy Next will provide an extensive exhibition, workshops and networking opportunities for those working in the renewable energy industry to meet with leading suppliers, discover the latest technologies and gain an understanding of how to successfully launch new clean energy projects.
23 August 2022
Intersolar South America, South America’s largest exhibition and conference for the solar industry, takes place at the Expo Center Norte in São Paulo, Brazil, on August 23–25, 2022, and has a focus on the areas of photovoltaics, PV production and solar thermal technologies. At the accompanying Intersolar South America Conference, renowned experts shed light on hot topics in the solar industry. In 2021 – despite the Covid-19 pandemic – Intersolar South America welcomed more than 28,000 visitors and over 1,000 conference attendees over 3 days. 200+ providers showcased their products. Combining local and international expertise, Intersolar South America brings together the PV and solar thermal sector to discuss the current status and strategic trends for Latin American PV markets, as well as technology innovations and new business opportunities. Overall, distributed generation is still driving momentum in the Brazilian market.
6 September 2022
Intersolar Mexico sits at the cross-section of photovoltaics, solar heating & cooling technologies, and energy storage. The event serves as the industry’s go-to source for invaluable technology trends and premier B2B contacts in the promising Mexican solar market. From September 6–8, 2022 Intersolar Mexico together with the co-located The GREEN Expo® and Aquatech Mexico will take place in Centro Citibanamex, Mexico City.
19 September 2022
RE+ 2022 is the umbrella event that includes SPI, ESI, RE+ Power, and RE+ Infrastructure. As North America's largest renewable energy event, it's a catalyst for industry innovation that's supercharging business growth in the clean energy economy.

Read Next

May 18, 2022
Powering electrolysers with renewables generation that would otherwise be curtailed could be an effective strategy for producing green hydrogen in the coming years until the H2 sector benefits from further cost declines, it was suggested during a panel discussion.
May 18, 2022
The UN secretary-general, António Guterres, has issued a stark warning concerning the “dismal litany of humanity’s failure to tackle climate disruption” in an speech in which he set out “five critical actions to jumpstart the renewable energy transition”.
May 18, 2022
Shoals Technologies has become the latest solar manufacturer to adjust its guidance for the year, blaming an “increasingly challenging environment” caused by the US AD/CVD investigation.
May 18, 2022
LONGi Solar is planning to develop a 20GW module assembly facility in Wuhu City, Anhui Province after signing a cooperation agreement with local authorities.
May 17, 2022
German utility giant RWE has issued a green bond with a volume of €2 billion (US$2.1 billion), the proceeds of which will be used to pursue development of solar and wind projects.
May 17, 2022
A bipartisan group of US governors have pressured the President Joe Biden and Gina Raimondo to expedite the anti-dumping circumvention investigation (AD/CVD).

Subscribe to Newsletter

Upcoming Events

Solar Media Events
June 14, 2022
Napa, USA
Solar Media Events
October 4, 2022
New York, USA