JinkoSolar creates global sales and marketing position with in-house appointment

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‘Silicon Module Super League’ member JinkoSolar has appointed Gener Miao as its vice president global sales and marketing, a position and role not used by the company in recent years. 

Miao had served since 2010 as chief of staff to JinkoSolar's founder and chairman, Xiande Li. 

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Prior to 2010, Miao worked at Fosun Group's Tebon Securities and Ingersoll Rand China Investment. Miao received his MBA from the China Europe International Business School, his master's degree in finance and economics from the University of Southampton, and his bachelor's degree in mathematics and applied mathematics from Tongji University.

Arturo Herrero, JinkoSolar’s chief marketing officer through 2014 has since become chief strategic officer of the company. 

7 October 2025
San Francisco Bay Area, USA
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