LONGi has announced a global partnership with FC Bayern Munich at a launch ceremony held at Rosewood Hong Kong, during the German club’s Asia tour.
The partnership brings together Bayern, record champions of German football with fans on every continent, and LONGi, the world’s No.1 solar module manufacturer (Wood Mackenzie, 2026). It is also LONGi’s second major move into global sport this year, following its partnership with the BMW Berlin-Marathon, and deepens a long-term commitment to the region at the heart of the global energy transition.
The partnership was launched on stage by Zhong Baoshen, LONGi Chairman and General Manager, Rouven Kasper, Bayern Board Member for Marketing & Sales, LONGi VP and President of the PV Product Management Centre Charles Jiang and Bayern’s legendary ex player Roy Makaay.
Zhong Baoshen commented: “FC Bayern and LONGi come from different worlds, but we are driven by the same instinct: keep improving, keep challenging ourselves, and never treat one achievement as the end. Football connects millions of people, and energy touches every one of them.”
Kasper added: “FC Bayern is synonymous with excellence on the pitch. Alongside LONGi, we’re united by a shared drive for excellence and a genuine commitment to building a more sustainable future. We look forward to partnering with this global industry leader to keep renewable energy firmly in the spotlight.”
LONGi’s portfolio spans the full range of solar applications, from utility-scale power plants to businesses and homes, Jiang stating: “Every LONGi product starts from the same question: how to turn the best solar technology into something customers can rely on every day. That discipline runs through the whole portfolio, from the modules powering the world’s largest solar plants to EcoLife, our home energy series. Products are where our technology keeps its promises.”
