Menlo Electric has announced that it will distribute products for installer component provider Photonica in the EMEA region. The company’s product lineup includes a diverse range of solutions tailored to meet the demands of various installation scenarios, with founder Mariusz Bałachowski explaining: “Photonica was born out of a desire to address the challenges faced by installers in the PV sector. Drawing from years of industry insights and feedback, we have meticulously crafted a product range designed to streamline installation processes and maximize efficiency.”
Menlo Electric CEO Bartosz Majewski added: “We are delighted to be Photonica’s first distributor. With our extensive network of 2000 clients across 40+ markets in Europe, the Middle East and Africa, we see an opportunity to quickly scale our sales and tailor our portfolio to specific local needs. Additionally, with 15+ warehouses, we can ensure that the equipment is readily available for local installers. Photonica’s journey with Menlo Electric is a response to the voices of those at the forefront of the green energy transformation. By prioritizing simplicity and versatility, Photonica aims to empower installers and drive progress in the renewable energy sector.”
