At the end of 2013 the USA's top solar states had a non-residential PV pipeline of some 40GW. This means any PV company wanting to play on a global level must have a strategy for the US market, write Michael Barker and Christine Beadle.
Cumulatively, the Top 10 PV markets accounted for 86% of global demand in 2012, down slightly when compared to the 89% share achieved in 2011, according to NPD Solarbuzz analysis within the forthcoming Marketbuzz report.
Recent earnings reports are confirming that module suppliers have now accepted that previous full-year 2012 shipment forecasts were too optimistic. This is revealed bycomparing the most recent shipment guidance withthe previous round of earnings reports (reporting for Q1’12), when all major manufacturers had full-year shipment growth estimates in the strong double-digit range, with some guiding up to 50% growth.
Installed PV system pricing, customer segmentation, application-type segmentation and overall market growth are beginning to show significant differences across major Asia Pacific (APAC) markets. This differentiation can often be linked directly to the dominance (or lack thereof) of major module manufacturers within the various APAC countries.