LONGi has participated in senior level dialogue and a seminar focusing on “Building Sustainable Business and Brands”at the Palace of Nations in Geneva, events jointly organized by the United Nations Conference on Trade and Development (UNCTAD), the United Nations Forum on Sustainability Standards (UNFSS), the China Association for Standardization (CAS) and its Sustainable Business and Brand Committee (SBBC).
The events brought together global government representatives, heads of international organizations and leaders of multinational businesses, aiming to promote global alignment on sustainable business standards and accelerate the implementation of corporate sustainable brand governance practices. LONGi was invited to attend as the sole corporate representative from China’s new energy industry.
Jia Chao, President of LONGi’s Europe Business Centre, took part in the senior level dialogue, pointing out that clean energy represented by solar energy has become the backbone of the global energy transition. Solar energy resources are widely distributed globally, particularly helping to promote sustainable development in energy scarce areas and underdeveloped countries such as Afghanistan and Pakistan. He also shared LONGi’s practices for creating sustainable businesses and achieving energy equity, stating that technological innovation is the core engine driving development and sustainable development is no longer an empty slogan, but a practical action that must be integrated into business strategy, supply chain management and daily operations.
LONGi was also a signatory to the visionary initiative of “A Commitment to Build Sustainable Brands “, injecting momentum into the global sustainable business ecosystem. The initiative outlines a new direction for global businesses, particularly those in the new energy sector playing a critical role in addressing climate change, to integrate sustainable development into their brand building.
LONGi is committed to integrating green development principles into every aspect of its operations. Through continuous technological innovation, it pushes the limits of conversion efficiency in photovoltaic products, making solar power affordable and accessible to all, and supports global decarbonization with its “green electricity + green hydrogen” solutions. In 2024, the company upgraded its former “Strategy Committee” to the “Strategy and Sustainability Committee”, ensuring that technology R&D, global layout and market expansion all take sustainability goals as a core evaluation dimension from the perspective of a decision-making mechanism.
Head of Global Branding Floria Wang delivered a speech themed “The Inherent Sustainable DNA of the PV Industry and Global Implementation” during the international cooperation seminar, sharing the path for businesses to transform sustainable concepts into practical value. Ms. Wang elaborated on LONGi’s “Photovoltaic+” project in China’s Kubuqi Desert, which generates green electricity while combating desertification, the Kayapó project in the Brazilian rainforest, which empowers indigenous tribes to protect local ecology through sustainable PV development and the solar power station built for the United Nations High Commissioner for Refugees (UNHCR) in Uzbekistan, which frees up more aid resources by reducing costs and carbon emissions. These projects vividly demonstrate how PV technology can transform industrial sustainability attributes into social and environmental value benefiting the world.
Through its comprehensive practices and actions, LONGi is demonstrating that a company’s brand value is intertwined with its contributions to the planet and society, and that a truly global brand must be a committed practitioner of sustainable development.
