LONGi has announced the signing of a global strategic partnership agreement with Juss Sports Development Group and world tennis’ ATP Tour, under which the company becomes patron sponsor of the Rolex Shanghai Masters tournament and the Tour’s official solar energy and hydrogen partner.
The partnership with ATP will also see LONGi become a sponsor of several other of its 2023-24 tournaments around the world, including the ABN AMRO Open, Chile Open, Miami Open, Madrid Open, Laver Cup and Japan Open, spanning Asia, Europe and the Americas.
During the signing ceremony, LONGi announced the launch of its global energy creation initiative, “Plan-GET”, – Green, Energy and Tours, advocating a new concept for the sustainable development of zero-carbon sports and events.
Vice President Dennis She commented: “We are thrilled to be collaborating with Juss Sports as patron sponsor of the Rolex Shanghai Masters and the ATP Tour’s official solar energy and hydrogen partner and we look forward to playing a pivotal rôle in the future energy landscape and era.”
Clifford Chen, head of the sales and marketing centre for LONGi’s DG business group, added: “We are delighted to cooperate with our partners to develop a worldwide green tennis ecosystem and support the development of low carbon events. We believe that, through the Plan-GET initiative, everyone can contribute towards the energy transition and make green energy a reality.”
Patrick Yang, general manager of Juss Sports, the organizer and promoter of the Rolex Shanghai Masters, went on: “We are very happy to welcome LONGi as another important partner of the Rolex Shanghai Masters and to serve as a bridge to develop the concept of a low carbon event.”
Massimo Calvelli, ATP CEO, concluded: “We’re proud to welcome LONGi as our exclusive global solar energy partner. Climate change is having an impact on our sport, from hotter temperatures to extreme weather, and addressing this is our most important challenge. LONGi shares our commitment to sustainable development and our collaboration will support the transition to a Net Zero future.”