JinkoSolar creates global sales and marketing position with in-house appointment

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‘Silicon Module Super League’ member JinkoSolar has appointed Gener Miao as its vice president global sales and marketing, a position and role not used by the company in recent years. 

Miao had served since 2010 as chief of staff to JinkoSolar's founder and chairman, Xiande Li. 

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Prior to 2010, Miao worked at Fosun Group's Tebon Securities and Ingersoll Rand China Investment. Miao received his MBA from the China Europe International Business School, his master's degree in finance and economics from the University of Southampton, and his bachelor's degree in mathematics and applied mathematics from Tongji University.

Arturo Herrero, JinkoSolar’s chief marketing officer through 2014 has since become chief strategic officer of the company. 

7 October 2025
San Francisco Bay Area, USA
PV Tech has been running an annual PV CellTech Conference since 2016. PV CellTech USA, on 7-8 October 2025 is our third PV CellTech conference dedicated to the U.S. manufacturing sector. The events in 2023 and 2024 were a sell out success and 2025 will once again gather the key stakeholders from PV manufacturing, equipment/materials, policy-making and strategy, capital equipment investment and all interested downstream channels and third-party entities. The goal is simple: to map out PV manufacturing in the U.S. out to 2030 and beyond.

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