Avantor Performance Materials is to change the name of Mallinckrodt Chemicals to Macron Chemicals in a bid to move further away from the former Mallinckrodt Baker identity. The rebranding, which will take effect from March 7, 2011, will not involve any product or manufacturing alterations.
Avantor will follow its standard management of change (MOC) procedure for this renaming. Under the terms of the acquisition agreement, the Mallinckrodt name will remain with Covidien. Products sold by Avantor under the Mallinckrodt Chemicals brand name will continue to be manufactured and marketed by Avantor but will now be called Macron Chemicals. Avantor intends to continue using the J.T. Baker brand name.Paul Smaltz, VP of global marketing at Avantor said, “The Macron Chemicals name embodies size and strength, setting a standard of consistency recognized across the industry and around the world. Today, the brand's focus is on providing products for cGMP pharmaceutical production and everyday laboratory use in environmental testing, university research and industrial manufacturing.”
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“Our Macron brand products will be produced in the same facilities under the same manufacturing processes, and will share the same product numbers, product names and code numbers as the previous Mallinckrodt brand products. We don't anticipate any supply interruptions because of this change and we will continue to deliver high-quality, high-purity materials with the consistency and reliability our customers expect from us,” concluded Smaltz.
