SPI 2013: US solar industry must silence its enemies, says SEIA chief

Facebook
Twitter
LinkedIn
Reddit
Email

The head of the US’s solar trade body has called on the industry to unite against efforts to disrupt the country’s deployment of solar technology.

Speaking at the opening of Solar Power International in Chicago yesterday, Rhone Resch, chief executive of the Solar Energy Industries Association (SEIA), warned of the dangers of complacency in the face of attempts by utility companies and fossil fuel groups to check the progress of solar.

This article requires Premium SubscriptionBasic (FREE) Subscription

Try Premium for just $1

  • Full premium access for the first month at only $1
  • Converts to an annual rate after 30 days unless cancelled
  • Cancel anytime during the trial period

Premium Benefits

  • Expert industry analysis and interviews
  • Digital access to PV Tech Power journal
  • Exclusive event discounts

Or get the full Premium subscription right away

Or continue reading this article for free

With solar coming under growing pressure, Resch said it was the industry’s obligation to promote the “enormous societal benefits of using solar energy to the US economy”.

“You can be sure of one thing: if you don’t get involved and we as an industry don’t participate in a committed and shared effort, we will only make it that much easier for our critics and enemies to silence our roar,” he said.

Resch highlighted attempts earlier this year by the Edison Electric Institute, which represents utility companies, to single out solar as a major threat to its members in a report entitled ‘Disruptive Challenges’.

“EEI’s report singles out distributed generation and solar energy as its number one long-term threat. And since that report was published, utility CEOs around the country have been singing from the same song sheet – roll back net metering, institute fixed monthly charges for solar customers, protect us from consumer choice. They are aligned in their approach to dismantle net metering laws in this country,” Resch said.

Resch said that although 90% of the American public want to see more use of solar, the industry still faced some heavyweight opposition.

“From the Heartland Institute – funded in large part by the Koch Brothers –  to the ultra-conservative American Legislative Exchange Council, groups all across the United States are lined up to oppose an expansion of solar energy.

“Simply put, our critics will do everything they can to make sure solar becomes nothing more than a footnote in history. We cannot let that happen. So buckle up and tighten your chin straps folks, we’ve got a lot of big challenges ahead of us.”

Resch said the SEIA was planning shortly to launch an ‘America Supports Solar’ campaign designed to “reach out and educate” key potential allies, such as members of Congress and the White House, state legislators and governors, regulators and commissioners.

“Nine out of 10 Americans support solar. We need to be shouting this from the rooftops and from every street corner,” he said.

Read Next

June 11, 2026
Australia’s Queensland has allocated AU$3.2 billion to the CopperString transmission project in its 2026-27 State Budget.
June 10, 2026
Gamuda Renewables has secured an interest in the 450MW Hazelwood North solar-plus-storage project from Latrobe Valley-based developer Manthos Investments.
June 10, 2026
Lodestone Energy & Centralines have confirmed that construction will begin this spring on a NZ$50 million solar PV power plant in New Zealand.
June 10, 2026
JA has dropped ‘solar’ from its name to reflect its shift from PV manufacturing to a wider clean energy technology and services brief.
June 10, 2026
Solar manufacturer Trinasolar has reached a record peak power output of 907W and a full-area efficiency of 29.2% for a perovskite/crystalline silicon tandem module.
June 10, 2026
New figures from SEIA and Wood Mackenzie reveal that solar and storage accounted for 91% of new additions to the US grid in Q1 2026.

Upcoming Events

Solar Media Events
June 16, 2026
Napa, USA
Media Partners, Solar Media Events
June 30, 2026
Sacramento, California
Media Partners, Solar Media Events
August 25, 2026
São Paulo, Brazil
Media Partners, Solar Media Events
September 1, 2026
Mexico City, Mexico
Media Partners, Solar Media Events
September 9, 2026