By Patrick Jonas, EuPD Research
The upper and lower houses of the German parliament took their time finding a compromise on the degression of PV tariffs. Cutbacks were finally decided on at the start of July. The German PV market is now headed for another record-breaking year in 2010 despite or maybe even as a result of these reductions. EuPD Research, the market research institute, is making a conservative projection of approximately 5.5GW in newly-installed capacity. Nevertheless, pressure is set to increase, particularly on German solar companies. New marketing strategies have to be developed in the mid-term in order to survive and explore new segments in the long term.