Canadian Solar has established a new reseller program for its products in the EMEA region. The Authorized Reseller Program will allow companies registered with Canadian Solar to offer the company’s solar product range in the region, and will also enable them to avail of further features such as technical product training and professional sales and marketing support.
Companies participating in the reseller program will also be granted access to an ongoing qualified lead program and will be supplied with an Authorized Reseller Starter Kit, tailored marketing materials and product samples.
“Canadian Solar's dedicated new EMEA Authorized Reseller Program will enable us to even more effectively support our numerous long-term partners, while at the same time help attract new partners in the growing EMEA region,” commented Yan Zhuang, senior corporate VP, global sales and marketing, Canadian Solar. “We spent a lot of time developing our program, including researching successful programs from other industries. It made perfect sense for Canadian Solar to lead the way with this innovative effort for the EMEA region.”