Energy Storage Association rebrands and appoints new executive director



The national trade association for the energy storage industry in the US has changed its name to the Energy Storage Association as well as appointing a new executive director and launching a revamped website.

Previously known as the Electricity Storage Association, ESA claims the new name “better reflects the organisation’s diverse coalition of member companies, non-profits and individuals,” as well as the ESA’s “commitment to representing the interests of all forms of energy storage”.

ESA describes its newly launched website as a platform for the organisation to have a “better impact on markets, policy and technology” as well as serving as a hub of information for visitors and providing resources for members.

Matthew Roberts, former head of government and public affairs at global transportation fuel trade association the Methanol Institute, has been appointed as the association’s new executive director. Roberts has also consulted on renewable energy issues for over 10 years.

Analysis firm IHS recently issued a report on the global grid-connected storage market which claimed that in a ‘most-likely’ forecast scenario, over 40GW of storage will be installed by 2022 with the annual rate of installations likely to grow to over 6GW by 2017.

US PV installer SolarCity recently told PV Tech that mainstream energy storage was “inevitable”.

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