Having bucked plans to aggressively pursue potential new markets in the Middle-East, Phoenix Solar has found the eastern-edge of Europe as a better bet, signing an exclusive partnership with Turkey’s leading installer, iRES Enerji.
The companies plan to develop a range of relatively small-scale projects up to the 500kW level, which under Turkish rules do not require legal permits. Commencing in the spring of 2012, Phoenix Solar is also planning to distribute components and systems in Turkey to support iRES Enerji projects.
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“The Turkish solar market is developing rapidly, with grid parity expected as early as 2013 in some areas of the country. We are convinced that Turkey has the potential to become an important growth market for the photovoltaic industry in future. With this partnership with iRES Enerji and Mr Ugurel’s expertise, we are taking the steps now that will enable us to successfully implement projects in this country,” commented Klaus Ullrich, Vice President International Sales at Phoenix Solar AG.
“We chose Phoenix Solar as our partner because the company has extensive expertise and an outstanding reputation in the photovoltaic sector. Phoenix Solar also operates internationally, and as an independent system integrator it can offer the products and services that the Turkish solar market needs,” added Ates Ugurel, CEO of iRES Enerji.
Ates Ugurel was also said to be the founder and member of the management board of the Turkish Solar Energy Industry Association (GENSED) and has 16 years of experience of the Turkish PV market.