‘Save solar’ TV advert launched in Australia

Facebook
Twitter
LinkedIn
Reddit
Email

Industry body the Australian Solar Council has upped its campaign to ‘Save Solar’ and safeguard the country’s Renewable Energy Target (RET) through a new television advert.

The RET is facing possible closure following a government-backed review, a move the council fears could sound a death knell for the Australian solar industry.

This article requires Premium SubscriptionBasic (FREE) Subscription

Try Premium for just $1

  • Full premium access for the first month at only $1
  • Converts to an annual rate after 30 days unless cancelled
  • Cancel anytime during the trial period

Premium Benefits

  • Expert industry analysis and interviews
  • Digital access to PV Tech Power journal
  • Exclusive event discounts

Or get the full Premium subscription right away

Or continue reading this article for free

The new advert features a young woman describing how her desire to install solar on her roof and thereby save “65% or more” on her energy bills could be scuppered by the scrapping of the RET.

Save Solar TV Campaign Ad from Solar Council on Vimeo.

The advertisement concludes with the message, “Don’t vote for anyone who will cut the renewable energy target”, and is followed by a scorecard, showing where the political parties stand on the RET.

The councils said the ad would run in regional Queensland and regional Victoria in the lead up to state elections, and on Sky News, and complement the ‘save solar forums’ it is running in marginal seats across Australia.

“Voters going to the polls in Victoria and Queensland should be aware where the parties stand on support for solar,” said the council’s chief executive, John Grimes.

“Governments should be making it easier, not harder, for families to drastically cut their power bills.

“By abolishing or cutting the Renewable Energy Target, the government will be locking millions of Australian families into every spiralling power bills.”

Australia’s prime minister Tony Abbott ordered a review of the RET shortly after taking power and asked known climate sceptic Dick Warburton to lead the inquiry.

The review, which concluded at the end of last month, has recommended it be significantly downsized or scrapped altogether.

Australia’s federal government is now considering which of the review’s recommendations to endorse.

Read Next

June 2, 2026
Avaada Group has secured nearly US$950 million in debt financing across three utility-scale renewable energy projects. 
June 2, 2026
Svea Solar Utility has secured €185 million (USS$215.4 million) in finance to support the development of Sweden’s largest solar PV project.
June 2, 2026
US independent power producer (IPP) Vesper Energy has secured US$236 million in debt financing to back a 201MW solar PV project in Texas.
June 2, 2026
Portuguese energy utility EDP will spend €1.3 billion in France to build 1GW of solar, wind and energy storage assets over the next four years.
June 2, 2026
Maxwell Power has secured a US$750 million investment commitment from Fairtide Partners to finance battery storage and solar projects across its development pipeline. 
Sponsored
June 2, 2026
Virto.MAX is built for sales teams and project developers of commercial & industrial PV to create designs of roof, ground and carport projects.

Upcoming Events

Media Partners, Solar Media Events
June 2, 2026
Johannesburg, South Africa
Media Partners, Solar Media Events
June 3, 2026
National Exhibition and Convention Center (Shanghai)
Solar Media Events
June 16, 2026
Napa, USA
Media Partners, Solar Media Events
June 30, 2026
Sacramento, California
Media Partners, Solar Media Events
August 25, 2026
São Paulo, Brazil