‘Save solar’ TV advert launched in Australia

September 10, 2014
Facebook
Twitter
LinkedIn
Reddit
Email

Industry body the Australian Solar Council has upped its campaign to ‘Save Solar’ and safeguard the country’s Renewable Energy Target (RET) through a new television advert.

The RET is facing possible closure following a government-backed review, a move the council fears could sound a death knell for the Australian solar industry.

This article requires Premium SubscriptionBasic (FREE) Subscription

Try Premium for just $1

  • Full premium access for the first month at only $1
  • Converts to an annual rate after 30 days unless cancelled
  • Cancel anytime during the trial period

Premium Benefits

  • Expert industry analysis and interviews
  • Digital access to PV Tech Power journal
  • Exclusive event discounts

Or get the full Premium subscription right away

Or continue reading this article for free

The new advert features a young woman describing how her desire to install solar on her roof and thereby save “65% or more” on her energy bills could be scuppered by the scrapping of the RET.

Save Solar TV Campaign Ad from Solar Council on Vimeo.

The advertisement concludes with the message, “Don’t vote for anyone who will cut the renewable energy target”, and is followed by a scorecard, showing where the political parties stand on the RET.

The councils said the ad would run in regional Queensland and regional Victoria in the lead up to state elections, and on Sky News, and complement the ‘save solar forums’ it is running in marginal seats across Australia.

“Voters going to the polls in Victoria and Queensland should be aware where the parties stand on support for solar,” said the council’s chief executive, John Grimes.

“Governments should be making it easier, not harder, for families to drastically cut their power bills.

“By abolishing or cutting the Renewable Energy Target, the government will be locking millions of Australian families into every spiralling power bills.”

Australia’s prime minister Tony Abbott ordered a review of the RET shortly after taking power and asked known climate sceptic Dick Warburton to lead the inquiry.

The review, which concluded at the end of last month, has recommended it be significantly downsized or scrapped altogether.

Australia’s federal government is now considering which of the review’s recommendations to endorse.

Read Next

Sponsored
November 5, 2025
PV Tech spoke with Symons Xie, general manager of Anker SOLIX APAC, at All-Energy Australia 2025, where the organisation outlined its strategy for establishing a major presence in Australia's rapidly growing home battery and energy storage market.
November 4, 2025
Radovan Kopecek and Christian Peter look ahead to an event in Yiwu, China, later this month, where the wider commercialisation of high-efficiency back contact PV technology will be under the spotlight.
November 4, 2025
GCL Intelligent Energy, a subsidiary of Chinese polysilicon producer GCL Technology, has signed shareholder agreements for two clean energy projects in Indonesia with a combined capacity of 200MW.
November 4, 2025
Syncarpha Capital has completed construction work at the 7.1MW Acton solar-plus-storage project in the US state of Massachusetts.
November 4, 2025
Israel-headquartered IPP Enlight has secured US$150 million in financing to support a solar-plus-storage project in the US.
November 4, 2025
Average renewable energy PPA deal price fell marginally to €46.37/MWh (US$53.36/MWh) in Europe in the last week of October, per Pexapark.

Subscribe to Newsletter

Upcoming Events

Upcoming Webinars
November 12, 2025
10am PST / 1pm EST
Solar Media Events
November 25, 2025
Warsaw, Poland
Solar Media Events
December 2, 2025
Málaga, Spain
Solar Media Events
February 3, 2026
London, UK
Solar Media Events
March 10, 2026
Frankfurt, Germany