‘Save solar’ TV advert launched in Australia

September 10, 2014
Facebook
Twitter
LinkedIn
Reddit
Email

Industry body the Australian Solar Council has upped its campaign to ‘Save Solar’ and safeguard the country’s Renewable Energy Target (RET) through a new television advert.

The RET is facing possible closure following a government-backed review, a move the council fears could sound a death knell for the Australian solar industry.

This article requires Premium SubscriptionBasic (FREE) Subscription

Try Premium for just $1

  • Full premium access for the first month at only $1
  • Converts to an annual rate after 30 days unless cancelled
  • Cancel anytime during the trial period

Premium Benefits

  • Expert industry analysis and interviews
  • Digital access to PV Tech Power journal
  • Exclusive event discounts

Or get the full Premium subscription right away

Or continue reading this article for free

The new advert features a young woman describing how her desire to install solar on her roof and thereby save “65% or more” on her energy bills could be scuppered by the scrapping of the RET.

Save Solar TV Campaign Ad from Solar Council on Vimeo.

The advertisement concludes with the message, “Don’t vote for anyone who will cut the renewable energy target”, and is followed by a scorecard, showing where the political parties stand on the RET.

The councils said the ad would run in regional Queensland and regional Victoria in the lead up to state elections, and on Sky News, and complement the ‘save solar forums’ it is running in marginal seats across Australia.

“Voters going to the polls in Victoria and Queensland should be aware where the parties stand on support for solar,” said the council’s chief executive, John Grimes.

“Governments should be making it easier, not harder, for families to drastically cut their power bills.

“By abolishing or cutting the Renewable Energy Target, the government will be locking millions of Australian families into every spiralling power bills.”

Australia’s prime minister Tony Abbott ordered a review of the RET shortly after taking power and asked known climate sceptic Dick Warburton to lead the inquiry.

The review, which concluded at the end of last month, has recommended it be significantly downsized or scrapped altogether.

Australia’s federal government is now considering which of the review’s recommendations to endorse.

Read Next

Premium
April 17, 2026
PV Talk: Toyo's Rhone Resch talks about the company’s US strategy and its work to build a localised, vertically-integrated supply chain.
Premium
April 17, 2026
France remains an 'attractive' solar market, and a 'stable environment' for potential investors, according to Ksenia Dray.
April 17, 2026
US independent power producer (IPP) Matrix Renewables has begun operations on the 210MW Stillhouse solar PV project in Bell County, Texas.
April 17, 2026
US residential solar installer Freedom Forever has filed for Chapter 11 bankruptcy amid a broad set of litigation claims.
April 17, 2026
EBRD backs HAU Energy with US$65 million loan for 200MW solar PV and 120MWh storage project in Benban, Egypt.
April 16, 2026
Tech giant Amazon has announced nine new renewable energy power purchase agreements (PPAs) in Australia totalling 430MW, with eight projects featuring solar generation co-located with BESS.

Upcoming Events

Solar Media Events
June 16, 2026
Napa, USA
Solar Media Events
October 13, 2026
San Francisco Bay Area, USA
Solar Media Events
November 3, 2026
Málaga, Spain
Solar Media Events
November 24, 2026
Warsaw, Poland
Solar Media Events
March 9, 2027
Location To Be Confirmed