SMA Solar’s CEO suddenly steps down and plans departure at year-end

Facebook
Twitter
LinkedIn
Reddit
Email

The long-standing CEO of major PV inverter manufacturer SMA Solar Technology, Pierre-Pascal Urbon has suddenly stepped down from his executive role and plans to leave the company altogether at the end of December, 2018.
 
SMA Solar said that Urbon had requested to resign from the CEO and Management Board positions as well as leave the company at year-end. Urbon had been a member of the Management Board since 2006 and CEO since 2011.

SMA Solar did not say why Urbon was stepping down and leaving the company. 

This article requires Premium SubscriptionBasic (FREE) Subscription

Try Premium for just $1

  • Full premium access for the first month at only $1
  • Converts to an annual rate after 30 days unless cancelled
  • Cancel anytime during the trial period

Premium Benefits

  • Expert industry analysis and interviews
  • Digital access to PV Tech Power journal
  • Exclusive event discounts

Or get the full Premium subscription right away

Or continue reading this article for free

The company recently revised down its full-year revenue and profit guidance, blaming the impact of China’s 531 New Deal on project demand and falling product prices, due to overcapacity. The company was also planning a further round of restructuring to counter the change in business conditions.

Overall, SMA Solar’s executive team has been downsized, with Dr.-Ing. Jürgen Reinert replacing Urbon immediately as the new CEO as well as being responsible for Sales and Service in addition to Technology and Operations. Ulrich Hadding will continue to be responsible for Finance, Human Resources and Legal Affairs but will also assume responsibility for Investor Relations.

SMA Solar’s executive team has been downsized, with Dr.-Ing. Jürgen Reinert replacing Urbon immediately as the new CEO as well as being responsible for Sales and Service in addition to Technology and Operations. Image: SMA Solar

Peter Drews, SMA founder and member of the Supervisory Board, adds: “Pierre-Pascal Urbon has played a major role in the successful IPO, the company acquisitions of recent years and the strategic reorientation, thus contributing to SMA's strong strategic and financial position. The SMA founders thank him for his very good performance.”

10 March 2026
Frankfurt, Germany
The conference will gather the key stakeholders from PV manufacturing, equipment/materials, policy-making and strategy, capital equipment investment and all interested downstream channels and third-party entities. The goal is simple: to map out PV manufacturing out to 2030 and beyond.

Read Next

September 3, 2025
Developers Alight Neoen have commissioned the 100MWp Hultsfred Solar Farm in Småland, southern Sweden.
September 3, 2025
India has added 2.8GW of rooftop solar in H1 2025, a 158% year-on-year surge from just 1.1GW in the same period last year.
September 3, 2025
Huasun claims it has set new record efficiencies for HJT-perovskite tandem solar cells at both laboratory and commercial scales.
September 3, 2025
Singapore-headquartered independent power producer Peak Energy has broken ground on a 65MWp solar project in Isabela, in the Cagayan Valley region of northeast Luzon, Philippines. 
September 3, 2025
LONGi, Jinko Solar, Trina Solar and JA Solar posted combined net losses of nearly RMB11 billion (US$1.54 billion) in H1 2025.
September 2, 2025
Q Energy has reached financial close for Taurus B, a portfolio of seven solar PV plants in Spain with a combined capacity of 251.71MWp.

Subscribe to Newsletter

Upcoming Events

Solar Media Events
September 16, 2025
Athens, Greece
Solar Media Events
September 30, 2025
Seattle, USA
Solar Media Events
October 1, 2025
London, UK
Solar Media Events
October 2, 2025
London,UK
Solar Media Events
October 7, 2025
Manila, Philippines