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Downstream is up, upstream is down - what does the credit crisis mean for the PV industry?

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By Daniel Pohl, Head of the Corporate Communications Department, EuPD Research I 360Consult

News of credit crunch woes filtering down the lines over the past few months has instilled a sense of frugality in all industry sectors. While the credit crisis has indeed affected the PV industry, German banks, investors and creditors have claimed that the financing of small PV systems in the private sector seems not to be endangered. Downstream players are still optimistic, but the upstream sector is anticipating severe damage as a result of the economic situation. An interactive workshop-style discussion, hosted by the German market researcher EuPD Research and its consulting division 360Consult, invited top-level executives to contribute their experiences of the current financial situation, as discussed in this paper.

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