By Daniel Pohl, Head of the Corporate Communications Department, EuPD Research; Jan Winkler, Consultant in Business Consulting Unit,, EuPD Research
The global PV market is undergoing fundamental change. According to a new survey by EuPD Research, Germany is once again the most important PV sales market worldwide this year. Current market conditions are tightening, but within Germany there is still plenty of undiscovered potential. The transformation of the PV market from a supply-driven sellers’ market to a demand-driven buyers’ market is, however, an accelerated process rather than a slow development.