Yingli Green Energy and FC Bayern Munich are jointly hosting the FC Bayern Youth Cup finals. The tournament comes after Yingli Green became an official sponsor of the FC Bayern last year, amidst a flurry of Chinese sponsorship in German football clubs. Yingli’s 3 year sponsorship deal with the club will give them marketing rights to areas such as tickets, advertising and public relations. It is hoped the event will help provide underprivileged children with the opportunity to play football and showcase their talents.
The event was attended by Yingli’s director of marketing and development Judy Tzeng Lee as well as Li Xue, chairwoman of the The Chinese Football Association (CFA) and National Youth Campus Football, who were also partners in the event. The finals took place in Hainan and Tianjin on March 24th and April 1st respectively.
With its sponsor of FC Bayern, Yingli Green aim to branch out and gain a foothold in the largest PV market in the world. Ten of the most promising young players from the youth cup will travel to Germany to represent China against other youth teams, including Germany, Italy and India. The games will be held at Bayern’s home ground, the Allianz Arena in Munich.
Yingli Green’s Judy Tzeng Lee commented, “We are willing to utilize our football marketing platforms to provide continuous support for social improvement.”