First Solar and juwi solar have become the latest names in the solar industry to enter into the world of sports sponsorship after they signed a joint contract with an amateur U.S. road cycling team. The move comes just a few months after Yingli Green secured a three-year contract to sponsor German football club Bayern Munich.
The First Solar-juwi team will compete nationally and is made up of 10 world-class cyclists, including two-time U.S. champion Michael Olheiser. Its next event is the four-day Redlands Bicycle Classic, starting on March 31, a race that will see the cyclists pass First Solar’s proposed 850MW Stateline and Desert Sunlight projects.
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“First Solar is committed to sustainable energy solutions that promote a clean, emission-free environment and is proud to partner with juwi on this sponsorship opportunity,” said TK Kallenbach, president of First Solar’s Components Business Group.