As a company specializing in the production and distribution of cooked, cured and Serrano ham for global markets, the Spanish company NOEL Alimentària seeks to diversify its business with "plant-based" product lines, leading to a conflict between environmental responsibility and crucial cost management. The company’s processing plant requires a significant amount of energy to ensure fridge and climate chambers run smoothly to meet advanced ambient temperature control standards, the high energy usage affecting control of carbon emissions, making it a challenge to find a balance between cost and consumption.