‘No way around’ AI for European solar

Facebook
Twitter
LinkedIn
Reddit
Email
There was broad support for AI models and integration in solar among the speakers and the audience at the conference. Image: Solar Media

There is ‘no way around AI’ for solar companies or Europe’s solar industry as a whole, according to Walburga Hemetsberger, CEO of SolarPower Europe.

Hemetsberger chaired the opening panel of the Solar Quality Summit in Barcelona, which focused on the opportunities and risks of AI in European solar PV. The discussion saw representatives of IPPs, technical consultancies and other European PV firms broadly enthusiastic about the integration of AI into the solar industry.

This article requires Premium SubscriptionBasic (FREE) Subscription

Try Premium for just $1

  • Full premium access for the first month at only $1
  • Converts to an annual rate after 30 days unless cancelled
  • Cancel anytime during the trial period

Premium Benefits

  • Expert industry analysis and interviews
  • Digital access to PV Tech Power journal
  • Exclusive event discounts

Or get the full Premium subscription right away

Or continue reading this article for free

In opening remarks, David Moser, managing partner at the Becquerel Institute, said his main message to the industry was: “Are you ready for AI?” Moser leads the Becquerel Institute’s AI programme from its Italian offices.

There was broad support for AI models and integration in solar among the speakers and the audience at the conference, with particular focus and excitement reserved for the way that new technology could provide hitherto untold operational and financial efficiencies. A video package at the start of the discussion saw speakers expecting AI modules to allow them to streamline data collection from PV plants and handle the ever-increasing volume of information that flows from heavily digitised PV and BESS systems.

The growth of analytics and granular data from PV systems is well-known by now, and speakers on the panel – including Moser, Hemetsberger, Gofran Chowdhury, head of innovation at 3E, Alessandra Ferrara, technical manager at WiseEnergy and Alvaro Garcia, head of asset management at Velto – accepted that bringing AI models into the collection, consolidation and analysis of data will soon – if not already – be an operational necessity for European PV firms to remain competitive. In fact, the event hosts ran a poll among the audience asking what they expected to use AI for most in their jobs – data analysis was the top answer.

But this competitiveness comes down to the quality – and quantity – of the data fed into AI models. “Data quality is key,” said Ferrara, adding: “We need to trust AI outputs,” both in where and how their data and conclusions arise. This is because AI models rely entirely on already available historical data to produce conclusions or analysis.

“If you do not have enough data sets, AI is not God,” added Chowdhury. It cannot create data sets or arrive at analyses independently.

As Garcia had it: “Garbage in, garbage out.”

But there are significant risks inherent in Europe’s adoption of AI in its solar industry, which range in severity. Moser said that the pace of change and AI adoption in Europe is slower than in other regions, which could become a problem for solar companies developing or deploying AI models; they may spend massive amounts of time and money on a model, only for it to be developed faster and cheaper by someone else in another part of the world. Chowdhury called for more “hungry entrepreneurs” in Europe, looking to develop innovations and scale AI.

As well as slower progress, Moser said that there is a lack of ‘native’ AI development in Europe, which has left the continent’s AI infrastructure is currently in the hands of “Made in the US models and algorithms.” As geopolitics shifts and the US seems to turn away from Europe, as per its National Security Strategy, reliance on US tech companies and platforms – some of which are aligned or enmeshed with the US government to varying extents – could make things complicated for European companies.

This reliance also raises the issue of liability in the case that a problem arises, Moser explained, whether that is a data error, system failure or something more severe. “One of the biggest risks is liability; if something happens, who is liable?”

The final risk, which could be a major shift for the solar industry, is the impact of increasing AI and automation on jobs in the sector. Answering another poll, the audience at the Summit said they expected their operations to be between 40%-75% automated by 2030, which, on the surface, could mean cutting up to three quarters of the jobs in the sector.

This is a “very difficult element to address”, Moser said. Speaking to PV Tech after the panel discussion, he said that if Europe’s solar market is stagnant, jobs will be lost, but that if it expands that loss could be mitigated. While overall solar capacity will grow, 2025 marked the first time in a decade that Europe’s solar market contracted year-on-year. SolarPower Europe expects that to continue for another two years, and 2025 installation levels are not expected to return until 2030.

Over the same period, automation and AI integration will not slow down. Some companies are even trialling automated plant construction, which has traditionally been the most labour-intensive part of the solar industry. Moser suggested that the issue will ultimately fall at the feet of individual companies to decide their levels of automation and how to treat their employees – will ‘non-essential’ staff be reskilled, or let go?

3 November 2026
Málaga, Spain
Understanding technology and supplier selection for Europe’s utility-scale PV market in 2027. PV ModuleTech Europe 2026 is a two-day conference that tackles these challenges directly, with an agenda that addresses all aspects of PV module, inverter and battery supplier selection; product availability, technology offerings, supply chain traceability, quality assurance, factory auditing, system reliability, and supplier bankability.
2 February 2027
London, UK
Returning in 2027 for its 14th edition, Solar & Storage Finance Europe will bring together the brightest minds representing funds, banks, developers, utilities, government and industry across Europe and the UK on a programme that is solutions-focused from top to tail. The event is designed to enable leaders at the forefront of solar and storage investment and deployment in Europe to scale, learn and land themselves industry defining partnerships.

Read Next

Premium
September 11, 2026
The financial difficulties of one of Europe’s best-known downstream solar companies highlight the faultlines running through the continent’s PV and energy storage business.
September 11, 2026
Italian power utility Enel has bought two solar PV projects in the US with a combined 625MW of generation capacity.
September 11, 2026
Georgia Power has secured Georgia Public Service Commission (PSC) approval for seven solar PPAs totalling 1,137MW under its CARES programmes.
September 11, 2026
Recent financial results from China's inverter manufacturers reveal a clear profitability gap between market leaders and mid-tier players.
September 10, 2026
The US added 11.4GW of solar PV capacity in Q2 2026, a 45% year-on-year increase, according to data from SEIA.
September 10, 2026
Sonnedix has secured US$1.3 billion refinancing covering 1GW solar and wind and 117MW BESS under construction in Chile.

Upcoming Events

Solar Media Events
October 13, 2026
San Francisco Bay Area, USA
Solar Media Events
November 3, 2026
Málaga, Spain
Solar Media Events
November 24, 2026
Warsaw, Poland
Solar Media Events
February 2, 2027
London, UK