Solar cell, module, and system manufacturer SunPower has selected Ogilvy Public Relations Worldwide as its new
PR agency of record. The account will be based in San Francisco, with
support from team members in Denver, Washington, DC, Sacramento, Milan,
Madrid, London, Seoul, Manila, Sydney, and other international offices.
SunPower, the largest maker of solar power systems in the United States and
a global market leader, will partner with Ogilvy PR on a global
communications effort to capitalize on solar power’s momentum as a
mainstream energy source, the companies said. The agency will provide services in corporate and customer-directed
communications, public affairs (in Washington, DC, Sacramento, and other
U.S. state capitals, as well as in Europe), crisis management, message development,
social media, and media training.
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“With the extremely rapid growth of our business worldwide, we needed an
agency that could provide top-notch support around the globe and across
multiple communications disciplines,” said Julie Blunden (pictured left), vice president of
public policy and corporate communications at SunPower. “We were impressed
by the caliber of Ogilvy PR’s people, their understanding of our business
challenges and their ability to move quickly.”
“We are thrilled to be working with one of the world’s premier renewable
energy companies,” added Marcia Silverman, global CEO of Ogilvy PR.
“SunPower’s vertical integration and global presence require it to
communicate effectively with a broad range of audiences including
utilities, corporate customers, homeowners, investors, business partners,
and policymakers at all levels of government. This partnership is a natural
fit for our two companies. We look forward to helping SunPower navigate the
challenges of its rapid growth.”
— Tom Cheyney