In 2010, pvXchange traded nearly 185MW of solar modules and 85MW of inverters working with over 300 suppliers and 2,500 active buyers for the European market. The company is now looking to make headway in the North American market with the opening of its new US headquarters in San Francisco, which is supplemented with pvXchange’s presence in New Jersey and Ontario, Canada as well.
“We see a great demand for our services in the United States,” said Elliott Gansner, North America general manager. “By taking on the responsibility of product procurement for mid- to large-scale commercial solar systems, we allow our customers to focus on their core businesses and to expand their project development capabilities, while we manage the complexity of the component market and deliver modules and inverters at competitive prices.”
As the US inches its way towards the forecasted 2GW of installations in 2011, pvXchange notes that the continued growth of the US solar market, combined with the leading solar presence in Germany and Italy has led the company to project its addressable market to be 21.6GW by 2015.
“When we launched our online exchange in Europe nearly seven years ago, we anticipated expanding into other markets,” said Olaf Emmerich, chief marketing officer of pvXchange. “Having demonstrated the demand in Europe through our rapid year-over-year growth, we are ready to replicate our successful blueprint In North America. By drawing on our industry knowledge and expertise, we’re well positioned to use our business model to accelerate the adoption of PV technology in North America by enhancing supply chain efficiencies.”