Community solar is emerging as an auspicious new source of demand in the US, opening up access to solar among previously excluded groups. Ethical Electric, a Washington-based renewable energy company providing 100% clean electricity to retail customers, recently launched a community solar division under the new name of CleanChoice Energy to get on board with the disruption. Managing director Laura Pagliarulo and chief impact officer Richard Graves discussed with PV Tech the company’s plans, its recent SunShot Initiative award, and how community solar is set to become ‘retail 2.0’.