Apple hoping to green up its act

November 24, 2011
Facebook
Twitter
LinkedIn
Reddit
Email

Tentative rumours about technology company Apple’s investment in solar power have been partially confirmed. The Guardian said today that a spokeswoman for Apple would only verify that the company was preparing the ground next to its data centre in California, but not whether it has any intention to leave coal behind and turn to solar power.

According to a California-based publication The Charlotte Observer, Apple had received a permit to clear a 121 acre site next to its US$1 billion data centre, used to store Apple customers’ information for its iCloud application.

This article requires Premium SubscriptionBasic (FREE) Subscription

Try Premium for just $1

  • Full premium access for the first month at only $1
  • Converts to an annual rate after 30 days unless cancelled
  • Cancel anytime during the trial period

Premium Benefits

  • Expert industry analysis and interviews
  • Digital access to PV Tech Power journal
  • Exclusive event discounts

Or get the full Premium subscription right away

Or continue reading this article for free

The project became public knowledge in the town when work crews began burning the cleared brush from the site in mid-October. Neighbours complained about the smoke billowing into their homes. “They decided after that since it was annoying the neighbours to bring in a chipper and shred and mulch all the wood,” said Toni Norton, an engineer for Catawba County.

A Greenpeace spokesperson, last month, told another publication, The A Register, that early estimates indicate the project, dubbed Project Dolphin, could have a 100MW capacity, producing on average, 30,000MW hours per year.

With the expansion of cloud computing, companies such as Apple have invested heavily in large data centres for their web-based services – often in areas promising cheap electricity, such as North Carolina. The A Register wrote: “Cheap power and land is what attracts many companies to North Carolina, with Facebook and Google also having data centres there and incentive schemes like the One North Carolina Fund are set up to get employment for local workers.”

It is hoped that this installation could offset the bad press Apple has received on the environmental impact of its facilities and services. In April this year, Greenpeace named Apple the ‘least green’ tech company in a report titled How Dirty is Your Data? Companies in the US are not required by law to disclose their energy use or carbon emissions, however, through publically available information, Greenpeace estimated that Apple’s dependence on coal for the data centres was at 54.5%, followed closely by Facebook at 53.2%.

Apple is yet to respond to our request for confirmation on the figures and details listed in this article.
 

Read Next

November 13, 2025
QIC and EDP Renewables Australia have signed an agreement to develop a 400MWac solar-plus-storage project in Toowoomba, Queensland.
November 13, 2025
Xcel Energy will have to provide higher-quality data, and introduce flexible tariffs, following a vote from the Colorado PUC.
November 13, 2025
The world generated 2,109.76TWh of electricity from solar in the first nine months of the year, a 31% increase over the same period in 2025.
November 13, 2025
US solar hardware manufacturer Create Energy and Swiss cable producer Stäubli have announced a partnership to produce a new solar connector product.
Premium
November 13, 2025
Analysis: The opening of Corning's Michigan wafer plant puts it in a strong position to supply US-made, FEOC-compliant products, while competition from outside remains scarce.

Upcoming Events

Solar Media Events
November 25, 2025
Warsaw, Poland
Solar Media Events
December 2, 2025
Málaga, Spain
Solar Media Events
February 3, 2026
London, UK
Solar Media Events
March 24, 2026
Lisbon, Portugal
Solar Media Events
June 16, 2026
Napa, USA