Apple hoping to green up its act

November 24, 2011
Facebook
Twitter
LinkedIn
Reddit
Email

Tentative rumours about technology company Apple’s investment in solar power have been partially confirmed. The Guardian said today that a spokeswoman for Apple would only verify that the company was preparing the ground next to its data centre in California, but not whether it has any intention to leave coal behind and turn to solar power.

According to a California-based publication The Charlotte Observer, Apple had received a permit to clear a 121 acre site next to its US$1 billion data centre, used to store Apple customers’ information for its iCloud application.

This article requires Premium SubscriptionBasic (FREE) Subscription

Try Premium for just $1

  • Full premium access for the first month at only $1
  • Converts to an annual rate after 30 days unless cancelled
  • Cancel anytime during the trial period

Premium Benefits

  • Expert industry analysis and interviews
  • Digital access to PV Tech Power journal
  • Exclusive event discounts

Or get the full Premium subscription right away

Or continue reading this article for free

The project became public knowledge in the town when work crews began burning the cleared brush from the site in mid-October. Neighbours complained about the smoke billowing into their homes. “They decided after that since it was annoying the neighbours to bring in a chipper and shred and mulch all the wood,” said Toni Norton, an engineer for Catawba County.

A Greenpeace spokesperson, last month, told another publication, The A Register, that early estimates indicate the project, dubbed Project Dolphin, could have a 100MW capacity, producing on average, 30,000MW hours per year.

With the expansion of cloud computing, companies such as Apple have invested heavily in large data centres for their web-based services – often in areas promising cheap electricity, such as North Carolina. The A Register wrote: “Cheap power and land is what attracts many companies to North Carolina, with Facebook and Google also having data centres there and incentive schemes like the One North Carolina Fund are set up to get employment for local workers.”

It is hoped that this installation could offset the bad press Apple has received on the environmental impact of its facilities and services. In April this year, Greenpeace named Apple the ‘least green’ tech company in a report titled How Dirty is Your Data? Companies in the US are not required by law to disclose their energy use or carbon emissions, however, through publically available information, Greenpeace estimated that Apple’s dependence on coal for the data centres was at 54.5%, followed closely by Facebook at 53.2%.

Apple is yet to respond to our request for confirmation on the figures and details listed in this article.
 

Read Next

March 3, 2026
Greenvolt and Reel have signed a partnership to deliver balancing and optimisation services for the Høegholm solar-plus-storage project.
March 3, 2026
Average PV equipment costs for large-scale solar projects in India showed mixed trends in Q4 2025, said Mercom.
Premium
March 3, 2026
The LCOE for fixed-tilt solar PV increased by 6% in 2025, according to BNEF, but solar remains the cheapest source of electricity.
March 3, 2026
Solar racking producer Schletter Group has completed construction on a 96MWp solar PV project in northern Italy.
March 2, 2026
Virya Energy has secured US$99 million (€85 million) in equity from EBRD to acquire and scale a portfolio of solar PV projects in Poland.
March 2, 2026
Massachusetts’ state energy efficiency bill contains some positive support for solar energy but falls short on efforts to reduce energy bills, according to US renewables advocacy groups.

Upcoming Events

Solar Media Events
March 24, 2026
Dallas, Texas
Solar Media Events
April 15, 2026
Milan, Italy
Solar Media Events
June 16, 2026
Napa, USA
Solar Media Events
October 13, 2026
San Francisco Bay Area, USA
Solar Media Events
November 3, 2026
Málaga, Spain