Apple hoping to green up its act

November 24, 2011
Facebook
Twitter
LinkedIn
Reddit
Email

Tentative rumours about technology company Apple’s investment in solar power have been partially confirmed. The Guardian said today that a spokeswoman for Apple would only verify that the company was preparing the ground next to its data centre in California, but not whether it has any intention to leave coal behind and turn to solar power.

According to a California-based publication The Charlotte Observer, Apple had received a permit to clear a 121 acre site next to its US$1 billion data centre, used to store Apple customers’ information for its iCloud application.

This article requires Premium SubscriptionBasic (FREE) Subscription

Try Premium for just $1

  • Full premium access for the first month at only $1
  • Converts to an annual rate after 30 days unless cancelled
  • Cancel anytime during the trial period

Premium Benefits

  • Expert industry analysis and interviews
  • Digital access to PV Tech Power journal
  • Exclusive event discounts

Or get the full Premium subscription right away

Or continue reading this article for free

The project became public knowledge in the town when work crews began burning the cleared brush from the site in mid-October. Neighbours complained about the smoke billowing into their homes. “They decided after that since it was annoying the neighbours to bring in a chipper and shred and mulch all the wood,” said Toni Norton, an engineer for Catawba County.

A Greenpeace spokesperson, last month, told another publication, The A Register, that early estimates indicate the project, dubbed Project Dolphin, could have a 100MW capacity, producing on average, 30,000MW hours per year.

With the expansion of cloud computing, companies such as Apple have invested heavily in large data centres for their web-based services – often in areas promising cheap electricity, such as North Carolina. The A Register wrote: “Cheap power and land is what attracts many companies to North Carolina, with Facebook and Google also having data centres there and incentive schemes like the One North Carolina Fund are set up to get employment for local workers.”

It is hoped that this installation could offset the bad press Apple has received on the environmental impact of its facilities and services. In April this year, Greenpeace named Apple the ‘least green’ tech company in a report titled How Dirty is Your Data? Companies in the US are not required by law to disclose their energy use or carbon emissions, however, through publically available information, Greenpeace estimated that Apple’s dependence on coal for the data centres was at 54.5%, followed closely by Facebook at 53.2%.

Apple is yet to respond to our request for confirmation on the figures and details listed in this article.
 

Read Next

December 12, 2025
A roundup of three solar PV project financing stories from Australia, Texas and California, with updates from Potentia Energy, Origis Energy and Baywa r.e.  
December 12, 2025
A round-up of news coming from Europe, with IPP Encavis acquiring a 265MW solar PV portfolio in Italy, Iberdrola starting construction on 366MW of solar PV in its home country and IPP Sonnedix signing a renewables supply agreement with a subsidiary of Volkswagen in Spain.
December 12, 2025
India’s flagship solar PV manufacturing incentive has driven “robust growth” in the sector since its launch, but hurdles remain to building a complete domestic supply chain.
December 12, 2025
Solar PV companies in the US are not waiting for guidance from the US Departments of the Treasury or Energy to act regarding Foreign Entity of Concern (FEOC), according to a survey conducted by Crux.
December 12, 2025
US solar PV module prices have stabilised at just over US$0.28/W in the three months to November 2025, according to Anza.
December 11, 2025
The Chinese polysilicon industry has emerged with a new "inventory platform" with a RMB30 billion capital aimed at increasing prices.

Upcoming Events

Upcoming Webinars
December 17, 2025
2pm GMT / 3pm CET
Solar Media Events
February 3, 2026
London, UK
Solar Media Events
March 24, 2026
Dallas, Texas
Solar Media Events
April 15, 2026
Milan, Italy
Solar Media Events
June 16, 2026
Napa, USA