Just in time for the close of 2010, NanoMarkets is set to release its new report, “The Business Case for Building Integrated Photovoltaics,” the week of December 27, 2010, which discusses the predicament it feels the PV industry is facing and the possibility that building-integrated PV (BIPV) has to save what NanoMarkets deems as a rather dismal outlook for the PV industry.
In its new report NanoMarkets maintains that the photovoltaic industry is at the precipice of drifting back to what it calls a “niche market” as subsidies diminish and standard PV panels become commoditized products, thus creating a market that is not ideal for solar panel manufacturers to make money. However, NanoMarkets does believe that there may be a light at the end of the tunnel in the form of BIPV.
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The report points out that the underlying bottom line for the PV industry has come down to the return on investment and the measurement of a solar panel’s performance based off its efficiency. BIPV, per NanoMarkets, allows solar panel makers to set their product apart and eclipse any boundaries that have been set between building materials and solar panels, creating an expanded solar panel market and products that are sources not only solar energy, but also the materials necessary for building a dwelling.
NanoMarkets’ report purports that BIPV has the capability to bring the PV market a whole new life, where panels are not only measured for their functionality, but their aesthetics as well. Doing so would change the cost models for solar and also establish a revolution on the value proposition that BIPV brings.
The report goes into detail of the key factors that makes, according to NanoMarkets, the BIPV argument viable as well as outlining how manufacturers can put a value on the looks of solutions, the selling points for specific markets and how to rationalize validate their product to different customers.
A preview of the report can be found here.
