Phoenix Solar creates new North American team

Share on facebook
Share on twitter
Share on linkedin
Share on reddit
Share on email

Hailed as a decisive move in terms of the company’s plans for the region, Phoenix Solar has formed its North American executive leadership team, working from its headquarters at the Bishop Ranch office park in San Ramon, California. Stepping into the role of president and CEO is Paul J. Caudill, who brings over 30 years’ power generation and industry experience to the company.

Phoenix Solar AG first made strides into the North American market via its Phoenix Solar, Inc. subsidiary in August 2010. This new leadership team, some of the key roles of which are outlined below, is a step in the company’s market expansion.

Paul J. Caudill, former head of Global Operations for an unnamed solar company, takes the helm as president and CEO. With over 30 years’ experience in commercial (originally nuclear) power generation, he began his career in project management at Bechtel Power Corporation. He has an M.B.A. from Northwestern University’s Kellogg School of Management and a bachelor’s degree in business and public management from the University of Arizona.

As COO, Peter Beucke, a licensed architect, real estate broker and contractor, will steer the company’s North American development and strategy as it aims to expand its reach. With over 25 years of design, engineering, and construction experience, Beucke served as director of Global Design Engineering for another unnamed solar company. He has a B.Sc. degree in design from Arizona State University’s College of Architecture.

Bryan Meier joins Phoenix Solar from Verasun Energy Corp. to take the role of CFO. In his previous role, he served as vice president of finance and then CFO, and brings over 23 years of finance-related experience to the role. A certified public accountant (CPA), he has a Bachelor’s degree in business administration, accounting and finance from the University of Missouri in St. Louis.

Arra Yerganian joins the company as chief sales officer, having held several leadership roles in sales, marketing and general management over the course of a 25-year career. He was a senior executive at two of the nation’s largest homebuilders and president of both a business marketing solutions firm and a web-based consumer marketplace. Arra has a B.Sc. degree in international marketing & operations management from Boston University, and upon graduation earned the Scarlet Key distinction for academic excellence and campus leadership. He also completed an Executive Education Program in Strategic Marketing Management at Harvard Business School.

Bringing over 22 years of corporate marketing experience to the role of chief marketing officer, Les A. Lifter’s previous employ was as vice president of strategic marketing for Lennar. He holds an M.B.A. in marketing & international business from New York University’s Leonard N. Stern School of Business and a bachelor’s degree in management from Emory University.

Mr. Caudill commented: “We are in the enviable position of being able to leverage Phoenix Solar's well-established international reputation, proven project engineering expertise and proprietary operations and maintenance technology for the benefit of solar customers operating in the U.S. and Canada.”

1 December 2021
Join over 500 attendees at this virtual conference on 1-2 December 2021 for expert presentations covering PV Module Technology, Supply & Site Optimisation for Utility-Scale. Delegates can access streamed presentations, session recordings and chat/messaging tools to connect with fellow delegates and speakers. Speakers include leading developers, manufacturers, testing and research institutes, including: NREL, Silicon Ranch, Sonnedix, Heliene, Powertis, LONGi Solar, JinkoSolar, PVEL, Risen Energy, Seraphim, STS, Trina Solar, Eternalsun Spire, QEERI, Fraunhofer, Estuary Capital Partners, VDE, First Solar, Longroad Energy, Powertis and DNV Energy Systems
2 December 2021
Intersolar is the world’s leading exhibition & conference series for the solar industry. As part of this event series, Intersolar India in Mumbai is India’s most pioneering exhibition and conference for India’s solar industry. It takes place annually and has a focus on the areas of photovoltaics, PV production and solar thermal technologies. Since 2019, Intersolar India is held under the umbrella of The smarter E India – India’s innovation hub for the new energy world.
9 December 2021
The Smart Energy Council is hosting Australia’s second Virtual Smart Energy Conference and Exhibition on Thursday, 9 December 2021. This event will show that the industry powers on despite COVID-19 and we are standing together undeterred in spirit. Bringing our global community together using the latest technology.
13 January 2022
Intersolar North America and Energy Storage North America “Come Together” for the first time in Long Beach, CA—connecting installers, developers, utilities, technology providers, policy makers, and key stakeholders from around the world to advance the clean energy future. With best-in-class conference programming, integrated exhibits and pavilions, and the live Solar Games installer competition, #isnaesna21 will showcase the industry trends, innovative solutions, and emerging talent transforming the solar, energy storage, and e-mobility markets. Register today to redeem our exclusive offer for PV Tech readers—free expo hall or 20% off full conference pass.
1 February 2022
As Solar Finance & Investment enters its ninth year, we sit on the cusp of a new power market with solar at its heart. The 2022 edition of the event will build on our years of expertise and relationships to bring investors and lenders together with top developers. Connect with leaders in the field and use exclusive insights to drive investment and development decisions for the future. Meet new and existing project partners at the largest gathering of European solar investors and lenders.
23 February 2022
Held annually since 2016, the Energy Storage Summit Europe is the place to be for senior stakeholders in the European storage industry. Designed to accelerate deployment of storage, we examine evolving chemistries, business models, project design, revenue stacks and use cases for storage. The 2022 edition will include exclusive content around longer duration solutions, energy strategies for wide-scale deployment of EVs and "EnTech", the event which sits at the intersection of digitisation, decentralisation and decarbonation of the power system. Come to meet TSOs, DSOs, Utilities, Developers, Investors and Lenders and leave with new contacts, partners and a wealth of information.

Read Next

PV Tech Premium
November 30, 2021
Array Technologies reveals to PV Tech Premium the core motivations behind its US$652m deal to acquire STI Norland, creating what it says is the world’s biggest tracker company, from stronger supply chains to an ability to target more international markets
November 30, 2021
Electrical equipment group Schneider Electric and energy major bp are collaborating to help high emission companies achieve their decarbonisation targets.
November 30, 2021
JinkoSolar has slashed its shipments guidance for the year, reducing its top end guidance by more than 5GW as it blamed ongoing logistics issues and port blockages.
November 30, 2021
Solar EPC company iSun is investing in US commercial PV project developer Encore Renewable Energy as part of efforts to accelerate its geographic expansion.
November 30, 2021
The CEO of Hevel Group, Igor Shakhray, will leave the company to become CEO of Unigreen Energy, a silicon wafer and cell manufacturer, which is owned by Hevel majority shareholder Ream Management LLC
November 30, 2021
South Korean LG Electronics has announced a series of new appointments as it aims to target greater growth and customer satisfaction moving into 2022, while also elevating certain critical departments to division level in order to supply them with greater resources

Subscribe to Newsletter

Upcoming Events

Solar Media Events
December 1, 2021
Solar Media Events
February 1, 2022
London, UK
Solar Media Events
February 23, 2022
London, UK
Solar Media Events
March 23, 2022
Austin, Texas, USA
Solar Media Events
March 29, 2022
Lisbon, Portugal