Phoenix Solar warns of 2011 losses and potential business model changes

Facebook
Twitter
LinkedIn
Reddit
Email

Inventory writedowns and a weaker-than-expected recovery in demand for PV installations, specifically in Germany, are behind revised financial guidance by Phoenix Solar. The project developer warned of significant losses for the fiscal year 2011 and said it would be looking at its current business model in an effort to make changes and reduce costs to return to profitability in 2012.

Phoenix Solar reported that it expected 2011 revenue in the range of €350 million–€400 million, significantly down from €635.7 million posted in 2010. EBIT losses are expected to be in the range of €42 million–€49 million, due to inventory writedowns on solar modules, caused by the continued price declines.

This article requires Premium SubscriptionBasic (FREE) Subscription

Try Premium for just $1

  • Full premium access for the first month at only $1
  • Converts to an annual rate after 30 days unless cancelled
  • Cancel anytime during the trial period

Premium Benefits

  • Expert industry analysis and interviews
  • Digital access to PV Tech Power journal
  • Exclusive event discounts

Or get the full Premium subscription right away

Or continue reading this article for free

Indeed, Phoenix Solar noted that it had previously expected revenue to be slightly higher in 2011, compared with last year. However, the recovery in demand did not materialize as expected in September and the expected year-end rally was said to have yet to materialize. Revenue would also be affected by lack of module pricing stability.

Phoenix Solar is one of the first PV firms to write down inventory, regarded by some in the financial community as a key development to draw a line under the lack of demand elasticity and help improve a demand recovery cycle.

However, Phoenix Solar’s comments on lack of market recovery in Germany would seem to be at odds at the moment with a recent forecast from IHS iSuppli that a strong recovery in German PV installations was already under way.

Although the project developer and distributor noted it was reviewing its business model in light of the poor business conditions, details of where the business model changes could be made were not disclosed.
 

Read Next

October 22, 2026
NextEra Energy recorded a 9.7% increase in its net earnings in Q3 2026, with earnings up 9.5% in the nine months to date this year.
October 22, 2026
Kendall Sustainable Infrastructure (KSI) has started operating three community solar projects totalling 15.8MWdc across New York and Oregon.
October 22, 2026
Danish developer European Energy has signed 30-year agreements with Traditional Owners covering three solar-plus-storage projects in Queensland, Australia, including the 1.1GW Upper Calliope solar PV plant.
October 22, 2026
Solar and battery storage projects have pushed Australia's National Electricity Market (NEM) connection pipeline up 43% in a year to 80.9GW, overtaking the grid's existing 77GW of capacity for the first time.
October 22, 2026
New Zealand solar PV generator Lodestone Energy has started trading on the NZX Main Board after raising NZ$75 million (US$43 million).
October 21, 2026
The Shanxi Installation Group has selected Spanish engineering consultancy IDOM to design its 500MW Al Kamil I Solar Project in Oman.

Upcoming Events

Solar Media Events
November 3, 2026
Málaga, Spain
Solar Media Events
November 24, 2026
Warsaw, Poland
Solar Media Events
February 2, 2027
London, UK
Solar Media Events
April 20, 2027
Istanbul, Türkiye