Phoenix Solar warns of 2011 losses and potential business model changes

Facebook
Twitter
LinkedIn
Reddit
Email

Inventory writedowns and a weaker-than-expected recovery in demand for PV installations, specifically in Germany, are behind revised financial guidance by Phoenix Solar. The project developer warned of significant losses for the fiscal year 2011 and said it would be looking at its current business model in an effort to make changes and reduce costs to return to profitability in 2012.

Phoenix Solar reported that it expected 2011 revenue in the range of €350 million–€400 million, significantly down from €635.7 million posted in 2010. EBIT losses are expected to be in the range of €42 million–€49 million, due to inventory writedowns on solar modules, caused by the continued price declines.

This article requires Premium SubscriptionBasic (FREE) Subscription

Try Premium for just $1

  • Full premium access for the first month at only $1
  • Converts to an annual rate after 30 days unless cancelled
  • Cancel anytime during the trial period

Premium Benefits

  • Expert industry analysis and interviews
  • Digital access to PV Tech Power journal
  • Exclusive event discounts

Or get the full Premium subscription right away

Or continue reading this article for free

Indeed, Phoenix Solar noted that it had previously expected revenue to be slightly higher in 2011, compared with last year. However, the recovery in demand did not materialize as expected in September and the expected year-end rally was said to have yet to materialize. Revenue would also be affected by lack of module pricing stability.

Phoenix Solar is one of the first PV firms to write down inventory, regarded by some in the financial community as a key development to draw a line under the lack of demand elasticity and help improve a demand recovery cycle.

However, Phoenix Solar’s comments on lack of market recovery in Germany would seem to be at odds at the moment with a recent forecast from IHS iSuppli that a strong recovery in German PV installations was already under way.

Although the project developer and distributor noted it was reviewing its business model in light of the poor business conditions, details of where the business model changes could be made were not disclosed.
 

Read Next

August 28, 2026
The Spanish government has unveiled plans to require data centres to have at least 80% of their hourly generation be powered by renewable energy.
August 28, 2026
Importing solar modules to the US will “no longer make any economic sense” under new Section 232 tariffs for polysilicon-based products, according to Intertek CEA.
August 28, 2026
Solar cell and module manufacturer Canadian Solar has shipped 3.1GW of modules in the second quarter of 2026, a 60% year-on-year decrease.
Premium
August 28, 2026
Complex site topography can have a crucial bearing on a PV system’s energy yield writes Solargis CEO Marcel Suri.
August 28, 2026
Deep Patel at Gigawatt Inc. writes about the emergence of FEOC restrictions that are reconfiguring the supply chain.
August 28, 2026
Hawke's Bay Airport has opened an EOI process for the delivery & co-investment partners for a proposed 12-17MW solar PV plant in New Zealand.

Upcoming Events

Solar Media Events
October 13, 2026
San Francisco Bay Area, USA
Solar Media Events
November 3, 2026
Málaga, Spain
Solar Media Events
November 24, 2026
Warsaw, Poland
Solar Media Events
February 2, 2027
London, UK