Q-Cells signs sponsorship deal with Borussia Dortmund


Q-Cells has signed a five-year sponsorship deal to become a “Champion Partner” of German football giants Borussia Dortmund. As part of the agreement, the recently-crowned Bundesliga champions have also agreed to install a 920kW solar array on the roof of their Westfalenstadion stadium.

The array, comprised of 8,768 Q.Smart modules, will generate 860,000kWh of electricity a year and has a pencilled-in completion date of early October. In addition to the Westfalenstadion solar system, Borussia Dortmund will raise awareness about solar and Q-Cells through advertisements during home games and a number of other promotional activities involving the team.

This article requires Premium SubscriptionBasic (FREE) Subscription

Unlock unlimited access for 12 whole months of distinctive global analysis

Photovoltaics International is now included.

  • Regular insight and analysis of the industry’s biggest developments
  • In-depth interviews with the industry’s leading figures
  • Unlimited digital access to the PV Tech Power journal catalogue
  • Unlimited digital access to the Photovoltaics International journal catalogue
  • Access to more than 1,000 technical papers
  • Discounts on Solar Media’s portfolio of events, in-person and virtual

Or continue reading this article for free

“Our aim with this partnership is to provide proof that we are pressing consistently onwards on the path towards becoming one of the photovoltaics industry’s leading solutions providers,” said Hans-Gerd Füchtenkort, Q-Cells’ executive board member for sales and marketing. “Our cooperation with the reigning German football champion will help us and our partners to transport the benefits of the Q-Cells portfolio of products and services to end customers in a credible and emotionally powerful way.”

“We have been watching developments in the field of solar energy for a long time and have collected information on the issue,” Carsten Cramer, head of sales and marketing at Borussia Dortmund, added. “We received more than 20 proposals for cooperation from solar energy companies. However, it was an easy decision; we voted unanimously for Q-Cells. They have a top-class, coherent concept that fits Borussia Dortmund and stood out from their competitors with their suggestion to install attractive black solar modules on our roof and facades.

“Q-Cells’ position as an international company with a German background was another benefit. We are looking forward to working with Q-Cells and are confident that this long-term partnership will be a success for both parties. I think now is a good time to start this cooperation.”

Q-Cells will not be the only solar company gaining exposure courtesy of the Bundesliga this year, however; in January, Yingli Green signed a three-year sponsorship agreement with four-time European Cup winners Bayern Munich.

Read Next

June 21, 2024
UAE state-owned renewable energy developer Masdar has reached an agreement to buy 67% stake in Greece's Terna Energy.
June 21, 2024
In this year’s ultraviolet-induced degradation (UVID) testing, engineering advisory and test services provider Renewable Energy Test Center (RETC), has noticed that 40% of modules tested have returned with a red-flag result.
June 21, 2024
NextEra Energy Resources has begun construction of a 310MW solar PV plant in Texas, US, offering power to INEOS Olefins & Polymers USA.
June 21, 2024
LONGi has announced a commercial M6 size wafer-level silicon-perovskite tandem solar cell with 30.1% efficiency at Intersolar Europe 2024.
June 21, 2024
Solar PV is expected to generate 20% of global power across midday peaks on the summer solstice in the northern hemisphere, up from 16% in 2023.
June 21, 2024
SolarEdge has unveiled new inverters, and a new operations and management (O&M) platform, at Intersolar Europe 2024.

Subscribe to Newsletter

Upcoming Events

Solar Media Events
July 2, 2024
Athens, Greece
Solar Media Events
July 9, 2024
Sands Expo and Convention Centre, Singapore
Solar Media Events
September 24, 2024
Warsaw, Poland
Solar Media Events
September 24, 2024
Singapore, Asia