SEIA launches National Consumer Education Campaign

Facebook
Twitter
LinkedIn
Reddit
Email
SEIA has released a suite of new tools covering the full spectrum of residential solar transactions. Source: Flickr/GotCredit

The Solar Energy Industries Association (SEIA) is launching a nationwide consumer education campaign to inform consumers and make the process of going solar easier than ever before.

To this end, SEIA has released a suite of new tools covering the full spectrum of residential solar transactions to further simplify the switch to solar energy, including solar PPA and solar lease disclosure forms that include estimated costs per kilowatt-hour.

This article requires Premium SubscriptionBasic (FREE) Subscription

Try Premium for just $1

  • Full premium access for the first month at only $1
  • Converts to an annual rate after 30 days unless cancelled
  • Cancel anytime during the trial period

Premium Benefits

  • Expert industry analysis and interviews
  • Digital access to PV Tech Power journal
  • Exclusive event discounts

Or get the full Premium subscription right away

Or continue reading this article for free

These resources are available via SEIA’s consumer protection portal.  The association has plans to release more materials as the industry evolves.

SEIA is delivering these resources to governors, attorneys generals, state consumer advocates, public utility commissions, solar companies, financial institutions, lead generators, federal agencies and other allied organisations across all 50 states. The association will also be undertaking a media campaign to further distribute these resources. With more than 1.4 million homes currently powered by solar, the industry expects another 3 million households to choose solar by 2021, which beckons the need for greater customer education.

“We’ve been developing top-of-the-line resources for years – now it’s about spreading the word and getting these resources into the hands of people who need it,” said SEIA’s president and CEO Abigail Ross Hopper.  “Solar is still a new power choice for millions of Americans, and it’s critical that we cultivate a well-informed customer base. By doing their homework and making use of these tools, consumers and stakeholders alike will feel confident and comfortable in the decision to go solar.”

“The Better Business Bureau supports SEIA’s efforts to provide accountability and transparency that will help strengthen the industry and increase trust in the marketplace,” said Mary Power, CEO of the Council of Better Business Bureaus. “The disclosure forms released this week demonstrates SEIA’s commitment to building a strong industry while ensuring greater consumer protection.”

“Using these resources benefits everyone – consumers, solar companies and financial institutions,” said Nick Mack, general counsel of Spruce Finance and co-chair of the SEIA Consumer Protection Committee. “We feel strongly that solar companies across America, large and small, should be using these tools today.”

7 October 2025
San Francisco Bay Area, USA
PV Tech has been running an annual PV CellTech Conference since 2016. PV CellTech USA, on 7-8 October 2025 is our third PV CellTech conference dedicated to the U.S. manufacturing sector. The events in 2023 and 2024 were a sell out success and 2025 will once again gather the key stakeholders from PV manufacturing, equipment/materials, policy-making and strategy, capital equipment investment and all interested downstream channels and third-party entities. The goal is simple: to map out PV manufacturing in the U.S. out to 2030 and beyond.
21 October 2025
New York, USA
Returning for its 12th edition, Solar and Storage Finance USA Summit remains the annual event where decision-makers at the forefront of solar and storage projects across the United States and capital converge. Featuring the most active solar and storage transactors, join us for a packed two-days of deal-making, learning and networking.
16 June 2026
Napa, USA
PV Tech has been running PV ModuleTech Conferences since 2017. PV ModuleTech USA, on 16-17 June 2026, will be our fifth PV ModulelTech conference dedicated to the U.S. utility scale solar sector. The event will gather the key stakeholders from solar developers, solar asset owners and investors, PV manufacturing, policy-making and and all interested downstream channels and third-party entities. The goal is simple: to map out the PV module supply channels to the U.S. out to 2027 and beyond.

Read Next

September 17, 2025
US renewables developer Longroad Energy has reached financial close for its 400MW 1000 Mile solar project in the US state of Texas.
September 17, 2025
Spanish renewables developer and operator Acciona Energía has commissioned its 412MWp Juna solar PV plant in Kawani village in the western state of Rajasthan. 
September 17, 2025
Nexamp has secured US$350 million through a long-term financing facility to expand its 6GW utility-scale solar and battery storage pipeline in the US. 
September 17, 2025
The California State Legislature has passed two bills that aim to reduce energy prices in the state, AB 825 and SB 302.
September 17, 2025
QatarEnergy has signed an EPC agreement with Samsung C&T for its 2GW Dukhan project. 
Premium
September 17, 2025
PV CellTech: Martin Pochtaruk, CEO of North American solar module manufacturer Heliene, says US producers must learn to survive without tax incentives.

Subscribe to Newsletter

Upcoming Events

Solar Media Events
September 30, 2025
Seattle, USA
Solar Media Events
October 1, 2025
London, UK
Solar Media Events
October 2, 2025
London,UK
Solar Media Events
October 7, 2025
Manila, Philippines
Solar Media Events
October 7, 2025
San Francisco Bay Area, USA