SEIA launches National Consumer Education Campaign

SEIA has released a suite of new tools covering the full spectrum of residential solar transactions. Source: Flickr/GotCredit

The Solar Energy Industries Association (SEIA) is launching a nationwide consumer education campaign to inform consumers and make the process of going solar easier than ever before.

To this end, SEIA has released a suite of new tools covering the full spectrum of residential solar transactions to further simplify the switch to solar energy, including solar PPA and solar lease disclosure forms that include estimated costs per kilowatt-hour.

These resources are available via SEIA’s consumer protection portal.  The association has plans to release more materials as the industry evolves.

SEIA is delivering these resources to governors, attorneys generals, state consumer advocates, public utility commissions, solar companies, financial institutions, lead generators, federal agencies and other allied organisations across all 50 states. The association will also be undertaking a media campaign to further distribute these resources. With more than 1.4 million homes currently powered by solar, the industry expects another 3 million households to choose solar by 2021, which beckons the need for greater customer education.

“We’ve been developing top-of-the-line resources for years – now it’s about spreading the word and getting these resources into the hands of people who need it,” said SEIA’s president and CEO Abigail Ross Hopper.  “Solar is still a new power choice for millions of Americans, and it’s critical that we cultivate a well-informed customer base. By doing their homework and making use of these tools, consumers and stakeholders alike will feel confident and comfortable in the decision to go solar.”

“The Better Business Bureau supports SEIA’s efforts to provide accountability and transparency that will help strengthen the industry and increase trust in the marketplace,” said Mary Power, CEO of the Council of Better Business Bureaus. “The disclosure forms released this week demonstrates SEIA’s commitment to building a strong industry while ensuring greater consumer protection.”

“Using these resources benefits everyone – consumers, solar companies and financial institutions,” said Nick Mack, general counsel of Spruce Finance and co-chair of the SEIA Consumer Protection Committee. “We feel strongly that solar companies across America, large and small, should be using these tools today.”

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